Puerto Princesa’s Palawan Subterranean River National Park is the second most voted contender in the New7Wonders of Nature (N7WN) poll online for voters aged 18 years old and under.

According to the N7WN organizers, among the 28 Official Finalist Candidates, the Subterranean River got 16.5 percent of total youth votes worldwide (www.vote7.com/n7w/latest-ranking). The Yushan Mountain of China got the top slot with 34.1 percent (Source © www.new7wonders.com).

Last July, the country’s renowned destination has been included in the elite list of Top 28 candidates, under the category of Forests/National Parks/Nature Reserves.

“While the site is popular among the youth, we still need to further push the Subterranean River to the other segments if we want to make it to the Top 7 in 2011,” said Ace Durano, Secretary of Tourism.
Citing the voting analysis online, Durano said that the country’s bet placed only 22nd among those 18 years old and above.

Ranked according to gender, the world’s longest traversable underground river placed 7th among women and 22nd among men.

“Apart from voting, may this campaign remind us to preserve and protect our nature’s wealth, which put us in the global tourism limelight,” said Eduardo Jarque, Jr., Tourism Undersecretary for Planning and Promotions.

The final proclamation of the 7 Wonders of Nature will be held in 2011

PRESS RELEASE
28 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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In consonance with its continuing program to professionalize the tour guide sector of the tourism industry the Office of Tourism Standards of the Department of Tourism will conduct a Multi-Lingual Training Program for Tour Guides from October 12 to November 11, 2009.

The program aims to provide basic knowledge, skills and techniques needed in tour guiding to ensure the quality of service to both local and international tourist.

To qualify applicants must:

• Have finished two (2) years of a four (4) year collegiate course
• Have good moral character.
• Proficient in English and another foreign language preferably,

Spanish, Russian, Italian, French, German, Mandarin, Korean and Japanese.

Pre-screening of qualified participants is scheduled as follows:

• I.Q. test October 01
• Language proficiency test October 08

Only applicants who passed the examinations shall be qualified to attend the seminar.

The seminar will run from Mondays thru Saturdays, eight (8) hours a day for twenty five (25) days.

Seminar fee is P5,000.00 per participants. Please secure/submit application at the Standards Development Division, Rm. 203, Department of Tourism, T.M. Kalaw St., Ermita, Manila. Deadline for submission of application is on September 28, 2009.

For inquiries, please call tel nos. (632) 5257980 / (632) 5361128 / (632) 5238411 loc. 182 and 176.

PRESS RELEASE
24 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Photo shows DOT group led by Tourism Attache Chicoy Enerio (rightmost)

The country’s Cebu Flowerpecker recently received the Bird Life Species Champion award in the recently held British Birdwatching Fair 2009 in Oakham, Rutland, United Kingdom (UK).

Known as the ‘Woodstock of Birders,’ the British Birdwatching Fair is an exclusive event where all sectors in birdwatching and wildlife conservation from all over the world gather.

Presented by BirdLife International, the award was given to the Department of Tourism (DOT) which was also named as the Species Champion for the said endemic bird.

“This award seals our country’s status as a premier birdwatching site in the global birders’ community. More importantly, it will draw further support for biodiversity awareness and wildlife preservation from our local sectors,” said Tourism Secretary Ace Durano.

The Cebu Flowerpecker has been rediscovered by renowned birder and zoologist Dr. Rob Timmins who saw it in 1992, 100 years after its last sighting. The bird was found in the village of Tabunan, and small numbers can also be seen in Nug-As and Mount Lantoy, also in Cebu. Presently, an estimated 100 birds of this specie may be living in the area.

British birdwatchers have also confirmed new sightings of the elusive bird. Matt Merritt, Features Editor of the noted BirdWatching Magazine, wrote about his party’s glimpses of the rare specie in their visit to Cebu recently. He described it as stocky, 12cm-long, with a distinctively red back, grey-white underparts, blue-black wings and a black head with short stout bill.

Capturing the bird in a photo has long been every birder’s dream, as no photo of it yet exists due to its size and elusive nature, some of UK’s birders said.

Touted by the British wildlife enthusiasts as the bird that’s ‘back from the dead,’ the Cebu Flowerpecker was also cited as the flagship specie at the UK Birdfair. The event theme for this year was ‘Lost and Found,’ highlighting winged species which were known to be extinct but have been recently rediscovered.

Apart from the Cebu Flowerpecker, Merritt named other prized winged species that his group saw in their treks to other birding sites of the country which are Pampanga and Palawan.

Some which he mentioned include, the Philippine Duck, Cinammon Bittern, Night Herons, Luzon Hornbill, Philippine Hanging Parrot, Bar-bellied Cuckoo Shrike, Philippine Falconet, Sooty Woodpecker, Yellow-vented Bulbuls, Brahminy Kite, Great Sand Plover, Terek Sandpiper, Stork-billed Kingfisher, Palawan Peacock Pheasant, Tarictic Hornbill and Black Shama.

“With one-third of our birds endemic, birdwatching is a viable tourism product for serious birders who make up a sizeable part of our high-spending segment,” added Durano.

The country’s participation in the recent Birdfair has likewise shored up gains for the country, said Undersecretary Eduardo Jarque, Jr., Tourism Planning and Promotions.

“UK’s biggest bird tour operators have included us in their packages and some well-known birders are expected to arrive in the country in several batches,” Jarque said.

Rockjumper Birding Tours, Ornitholidays, Birdseekers, Nature Trek, and Birdquest are just some of the major tour operators which have added the Philippines in their program and brochures as one of the world’s premier birdwatching sites.

The country was well-represented in the Birdfair, with noted speakers Dennis Salvador, Nicky Icarangal, Jr., and Lisa Marie Pagnutalan giving a forum on subjects which include, Status and Conservation of the Great Philippine Eagle, Birdwatching in the Philippines, and Conserving Core Habitats in Cebu, respectively.

Stanie Soriano, Corporate Relations Manager of Philippine Convention and Visitors Corporation, further shared that the country also won second place for the Best Stand Awards, having the most popular booth in the venue. “We gave out a comprehensive Birdwatching kit with books, CDs, and flyers on the tourism product. Our local Banda Kawayan also created a very festive atmosphere in the booth, delighting guests with our local music,” shared Soriano.

PRESS RELEASE
24 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Two years ago, ferry service at the Pasig River was launched, giving commuters an alternative to the perennial traffic snarl in the metropolis. The service provider, National Transport Service, Inc. (NTSI) invested in a fleet of six 152-seater air-conditioned boats that rigidly follows a time schedule. Users have no reason to be late with no traffic to beat.

This business opportunity was made possible through the continuous program of the Pasig River Rehabilitation Commission (PRRC), created ten years ago to ensure that the river is rehabilitated to its historically pristine condition conducive to transport, recreation and tourism.

Today, the river is ready for tourism as peripheral activities and facilities have been initiated and put up. The Department of Tourism (DOT) has worked with the community, private institutions, tour operators and other state agencies in developing the itinerary which tourists can experience through the help of professional tour operators or on their own. Among the attractions highlighted during the tour are the walled district of Intramuros, Hospicio de San Jose, the Malacañang Palace, Post Office, Polytechnic University of the Philippines, Power Plant Mall, Makati City Hall and Napindan Hydraulic Control Structure. The idea is to rediscover and experience the attractions on the river and within the vicinity such as Sta. Ana, Binondo/Chinatown and Quiapo.

There are ten main and four satellite ferry stations. The main terminals are at Plaza Mexico, Escolta, Quezon Bridge, PUP, Sta. Ana and Lambingan in Manila, Valenzuela and Guadalupe in Makati, Hulo and San Joaquin in Pasig. All ferry stations and terminals are clean and well-maintained.

The introduction of the one hundred peso (P100.00) Pasig River Cruise Day Pass enables do-it-yourself tours by designing the itinerary to synchronize with the schedule of the boats. The pass comes with a river map and walking tour brochures of Intramuros, Sta. Ana and Binondo developed by DOT.

The boat charter rental, presently at P10,000 per hour, is reasonable considering fuel costs. Eduardo Bondad, president and chief executive officer of the NTSI is open to the suggestion to reconfigure the boats for tour groups and parties as well as building smaller ones as river taxis.

Director Deogracias Tablan of the PRRC said that rehabilitation efforts such as establishing more linear parks, dredging and cleaning of esteros will be complemented by private sector initiatives like riverside investments.

On the other hand, DOT Director for Product Research and Development Elizabeth F. Nelle enthused that the riverbank communities may gain more with the cleaning and beautification of their areas as well as engaging in tourism-related businesses. "The improving state of the river opens up a lot of business and investment opportunities in tourism. Dynamic lighting of historical buildings and other edifices and structures will make night cruises enjoyable as the operator envisions dinner cruises in the near future," she added. Other possibilities include having flea markets and fruit, vegetable and flower stalls along the river banks.

The media and tour operator participants expressed excitement for this new tourism product which will imbibe pride and generate environmental awareness and action among the riding public and host communities. The concerted efforts will realize the goal of offering tour packages for foreign tourists.

Photos show the ferry boat and a PRRC perspective of a revitalized Pasig River.

PRESS RELEASE
23 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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MAYON VOLCANO UPDATE as of 8 AM September 17, 2009 from PHILVOCS:

Twelve (12) organic quakes were detected by the seismic network. Mayon Volcano remains at Alert Level 2. This means a state of unrest which could lead to ash explosion or eventually to hazardous magmatic eruption. The Philippine Institute of Volcanology & Seismology (PHIVOLCS) strongly recommends that the 6-km. radius Permanent Danger Zone (PDZ) around the volcano and the 7-km. Extended Danger Zone (EDZ) on the southeast flank of the volcano are off-limits due to the threat of sudden explosions and rock falls from the upper slopes.

In view thereof, we reiterate off-limits within the 7-km. EDZ of the southeast quadrant and the 6-km. radius PDZ to human activity, prohibiting mountain climbing and other tourism promotion activity inside the declared danger zone of Mayon Volcano.

PRESS RELEASE
17 September 2009

By Dir. Maria O. Ravanilla, DOT-Region 5

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MANILA, Philippines—Is this the holy grail of medicine in the 21st century? Is this new emerging field going to provide dramatic changes in the way diseases and injuries are studied and treated?

Stem cells and regenerative medicine are the new catch words in health care. Scientists have discovered the stem cells’ amazing characteristics and therapeutic potential.

But stem cell therapy in the Philippines is not without its skeptics for a variety of reasons. It could be a threat to drug-dependent therapy.

Doctors will have to get out of their comfort zones to learn new ways. It is still very expensive and labor intensive.

Dr. Alfredo Bengzon, president of The Medical City (TMC), is undaunted. He has flung the hospital’s doors open to the technology and eagerly awaits a new breed of Filipino scientists who will carry it through.

Leading Philippine universities are preparing scientists and doctors for this endeavor.

With Dr. Samuel D. Bernal leading the team, TMC recently acquired more high-tech laboratory machines to boost its regenerative medicine section of which stem cell therapy is one component. TMC’s “regen” department was introduced to the public on Aug. 19.

Convergence of disciplines

“Regenerative medicine is a convergence of disciplines—cell biology, electrophysiology, molecular biology, biochemistry,” Bernal explains.

“It is difficult to carry out, it involves a major investment for an institution and requires a culture that is committed to providing a customized, personalized approach. This is the advantage of TMC,” he said.

Regenerative medicine, which includes stem cell therapy, is defined as innovative medical therapies that involve the engineering of living cells, tissues and organs for the purpose of preserving and enhancing organ function.

It is meant to prevent disease and maintain wellness as well as to restore or replace organ function that has been lost or impaired due to disease, injury or aging and with the purpose of improving the quality of life.

Is this field meant for a special few who have the financial means? A study by experts shows that regenerative medicine can greatly benefit poor developing countries with huge unhealthy populations. But governments and institutions would have to invest in the technology.

Bioethical questions

Bioethical questions must be clarified. Only the use of human embryos as a source of stem cells is being questioned on moral grounds. Pope Benedict XVI, in his first meeting with US President Barack Obama in Rome last July, stressed opposition to abortion and stem cell research using human embryos which the Catholic Church considers to be human life.

And why is stem cell therapy very expensive? “Mabusisi (labor intensive),” Bernal quips.

The equipment, reagents and materials needed for this technology are costly and are imported. Personnel are not easy to come by and have to be trained. But in the future, when more people opt for the therapy, costs could be dramatically reduced.

10 promising applications

A couple of years ago an international panel of 44 experts embarked on a study to identify the 10 most promising applications of regenerative medicine in developing countries. The majority were from developing countries.

Among the areas identified for the application were: (1) insulin replacement and pancreatic islet cell regeneration for diabetes, (2) autologous cells (from the patient) for the regeneration of heart muscle after myocardial infarction and cardiomyopathies, (3) immune system enhancement by engineered immune cells and novel vaccination for infectious disease.

The study also showed that regenerative medicine could potentially be used to improve health conditions in poor countries. For this purpose local efforts in health biotechnology are ongoing in countries like India, China (with huge government funding) and the Philippines.

Government support

In the Philippines, government support has not been huge but the Department of Health and the Department of Tourism are promoting efforts in this area. National Kidney and Transplant Institute and Lung Center of the Philippines (LCP) have acquired expensive state-of-the-art equipment for stem cell therapy and research.

LCP’s bio-regenerative program began in the 1990s but it was shelved after the center was razed by a fire in 1998. Dr. Juanito A. Rubio, LCP director, revived the program.

LCP is the first and only government hospital in the Philippines that does intensive study of the treatment of lung diseases and multi-drug resistant TB through its bio-regenerative program.

LCP is now inviting cancer patients to volunteer for clinical trials.

Heading LCP’s bio-regenerative team is Dr. Ma. Teresa Barzaga. Also in the team is Dr. Francisco Chung Jr., doctor of pathology and molecular medicine. Pulmonologist Dr. Sullian S. Naval heads research and development.

Medical tourism

Tourism Undersecretary Cynthia Carreon and Director Cynthia Lazo are working hard “to get the word out” that the Philippines is very much in the health and wellness revolution.

Regenerative medicine is in the list of health services the Philippines could offer. A good number of health institutions have international accreditation.

Medical tourism had its bad days especially when underground organ trafficking in developing countries was exposed.

But stem cells in regenerative medicine is exposing the amazing potential and expertise in countries like the Philippines. Soon it will no longer be for a select few who have the access and the wherewithal, but for the many.

There all the time

Are stem cells hope or hype? Has the Holy Grail been found? The quest for new cures will never be over, but one discovery always leads to another. In the case of stem cells, they were right in there all the time, inside each one of us, from the moment we became life.

PRESS RELEASE
17 September 2009

By Ma. Ceres P. Doyo

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The Philippines played host to the International Conference on Green Industry in Asia, an initiative of the Department of Environment and Natural Resources (DENR) and other government agencies, in cooperation with the United Nations Industrial Development Organization (UNIDO), United Nations Environment Programme (UNEP) and the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP). Held at the Philippine International Convention Center (PICC), the three-day conference from 09-11 September 2009 brought together government officials and industry practitioners in Asia and the Pacific as well as experts from across the globe.

Working around the theme, "Managing the Transition to Resource-Efficient and Low-Carbon Industries," various sessions were run to include the well-attended "Greening the Tourism Industry" side-event which presented best practices in selected countries and recommended strategies to go "green" in the accommodation sector. These include UNEP's Envirotel, an interactive e-tool guide for guide small and medium hotels.

The Manila Declaration embodied the commitment of the representative Governments to intensify regional and international cooperation towards the adoption of "Green Growth" and the implementing strategies to attain this goal.

President Gloria Macapagal-Arroyo gave her inspirational address on the third day which enjoined both local and regional participants to advance low-carbon industries to attain the commitments contained in the Manila Declaration.

Earlier, a build-up event sponsored by the Department of Tourism (DOT), through the Philippine Convention and Visitors Corporation (PCVC) was held on 27 August at the Heritage Hotel. The pre-conference event, "Strengthening the Role of Green Tourism Towards Sustainable Development" raised awareness and resolve among the participants through the presentations of noted resource persons such as Jose Ma. Lorenzo Tan of the World Wildlife Fund Philippines, Architect Felino Palafox, Jr.of Palafox Associates, ecotourism enthusiast Carlos Libosada, El Nido's environmental manager Mariglo Laririt, Capt. Mike Galisim of Air Philippines and DOT Director Maria Ravanilla.

Among the initiatives undertaken by the DOT is the GREET (Grassroots Entrepreneurship in Tourism) program which gives assistance in the form of financial aid, provision of skills, knowledge and values formation and others to projects and programs that espouse environmental sustainability in the country. Together with the DENR, the Ecotourism Framework and Strategy has been implemented through the local governments with support from New Zealand's Aid & Development Agency (NZAID). At present, a total of 32 ecotourism sites have been developed providing an array of activities from trekking, mountain climbing, wildlife interaction, caving, scuba diving, snorkeling, kayaking, rafing to surfing. The DOT is also promoting the ASEAN Green Hotel Awards as well as working on the integration of green measures for the accreditation standards for tourism-related establishments and services.

PRESS RELEASE
15 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Tourists from China now have more reasons to enjoy the Philippines. Adding to basking in the Philippines’ tropical climate, rich culture, colorful history, enchanting traditions and natural wonders, Chinese travelers may now enter the Philippines visa-free. The new policy is applicable to Chinese Nationals with valid and current American, Japanese, Australian, Canadian, or Schengen visa.

Tourism Secretary Ace Durano announced this after the recent issuance by the Bureau of Immigration (BI) Memorandum Circular No. MCL-09-006, which states that Chinese nationals who are traveling to the Philippines for business and tourism purposes are now allowed to enter the country without visas and grant an authorized seven-day stay.

“The department recognizes the strong contribution this development does to the continuing programs and marketing activities the country has been actively doing to spur economic growth through tourism,” said Durano.

Durano added, “Cooperation across various sectors in government as well as the support of the private tourism institutions will ensure our collective success in weathering the pressing global economic challenges,” explaining further that “the new policy blends well with the concurrent stimulus packages being launched for different market segments.”

The memorandum as was issued upon the recommendation of the Department of Tourism (DOT), to continue to strengthen the tourism development, consistent with Section 9 (a) of Commonwealth Act No. 613, or the Philippine Immigration Act of 1940.

Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr. said, “This welcome change will certainly help the Philippines attract more Chinese tourists to the country who are known to make holiday plans favoring countries with visa-free arrangements.”

Jarque also mentioned that on November this year, the Philippines will host to the 10th World Chinese Entrepreneurs Congress (WCEC), expecting to draw 3,000 Chinese business leaders.

“The DOT is working together with the Federation of Filipino-Chinese Chamber of Commerce and Industry, Inc. (FFCCCII) in this significant event for the Chinese entrepreneurs. Indeed the latest no-visa policy complements this upcoming event,” Jarque added.

“We continue to strengthen our established linkages with Chinese tourism establishments, businesses, and media, through a balance of specialized campaigns and a constant updating of the market”, noted Head for DOT Team China Arlene Alipio.

PRESS RELEASE
09 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) has recently launched its newest tourism product that features kayaking around the Philippines.

Introduced to major foreign buyers attending the Philippine Travel Exchange ’09 (PHITEX), the new tourism product highlights kayaking adventure in beaches, lagoons, rivers, lakes, springs, and fjords.

“In a country of 7,107 islands, one can only imagine the infinite possibilities of kayaking adventure. Exploring the span of our clear waters surely opens travelers to the unique splendor of our country,” said Ace Durano, Secretary of Tourism.

A short video on kayaking in the Philippines was presented to top travel buyers from Asia and Europe, with delegates comprised of tour operators, travel agencies, retailers, corporate planners, alternative tours companies, and incentive travel firms.

“Kayaking allows tourists inside secret coves, inlets, channels that lead to stunning views of our mangrove forests, limestone cliffs, unspoiled coastlines and other exciting mysteries around our islands,” shared Eduardo Jarque Jr., Tourism Undersecretary for Planning and Promotions.

A book entitled, Kayak Philippines, was also handed out to participants. Apart from kayaking tips and basic paddling symbols, the book showed top sites and trails, which include, Pinacanauan River, Hundred Islands, Cavite-Corregidor-Bataan, Caramoan Peninsula, Northern Palawan, Cebu, Bohol, Samar, Siargao Island, and Samal Island.

The Cavite-Corregidor-Bataan features a historic kayaking trail, starting at the entrance of the Manila Bay, passing Cavite, and then Corregidor Island which bore witness to World War II. Tourists can opt to disembark on the island and enjoy a walking tour of sites in Bataan including Mt. Samat, the Shrine of Valor.

The Caramoan Peninsula offers a view of limestones, rugged coastlines, and white sand-ringed islands, complemented by a stunning view of underwater marine life by snorkeling around shallow waters.

For the high-spending market, the DOT offers Luxury Kayaking in Palawan. Known for its idyllic beaches, lagoons and caves, Palawan enjoins travelers to kayak in El Nido and Coron.

Cebu draws attention to paddling in Hilutungan Island and Marine Sanctuary, Sulpa Island, Olango Island and Mactan Island for moonlight kayaking.

Bohol, the frontier of ecotourism, lists several sites for kayaking which include, Banacon Island, Pandanon Island, Dumog and Ubay Islands, Abatan River, and Punta Cruz, which teem with mangrove forest and sandbars. Lagoon moonlight paddling is also offered in Panglao Island.

In Samar, the unspoiled waters of Marabut, and Sohoton Natural Bridge Park are featured. While Siargao has Guyam Island, Sohoton Cove, and Del Carmen Lagoon. Samal Island in Davao is likewise a kayak site, promising reefs, mountains and caves along the way.

Stanie Soriano, Corporate Relations Manager of Philippine Convention and Visitors Corporation, (PCVC) DOT's partner in the project, added that, "These paddling spots can be availed through several tour packages such as the New Adventure-Kayak Hundred Islands, Historic Manila Bay Kayaking Adventures; Luxury Kayaking Safari in Bacuit Bay, Palawan, and Bohol Extreme Packages: Kayamping (Kayak and Camping)."

PRESS RELEASE
09 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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(Photo: White-water Rafting in Cagayan de Oro is one of the ecotourism activities the Philippines is proudly promoting.)

The country has not felt the crunch of the global economic situation; this statement proven by the growing amount of tourism opportunities, seen in the recently concluded Phitex (Philippine Travel Exchange) 2009. Among the highlights of the event was the Philippines’ status as a most desired eco-adventure destination.

“This year’s Phitex is the biggest and largest yet, with intensive business appointments lined up for the most influential buyers from different market segments,” Secretary Ace Durano of the Philippine Department of Tourism (PDOT) said.

In all, Phitex 2009 attracted 205 foreign buyers - carefully selected and matched with a formidable list of sellers in the country, offering expert market knowledge and appropriate travel services and products. Held at the SMX Convention Center, the Phitex allowed for dedicated sessions that ensured fruitful meetings, bookings, and partnerships.

“In light of the economic scenario and the issues of global warming and climate change, we continue to position the Philippines as an ecotourism destination. Our natural wonders are what we could be proud of the most, with our unspoilt beaches, pristine rainforests, vast mountains, and numerous islands,” Durano added.

He further said, “As we persist in moving the Philippines forward in ecotourism efforts, we enjoin travelers to not only explore the many marvels of the country, but more importantly, help in preserving them through responsible tourism.”

The markets were all well-represented in the much-awaited event; with key buyers from Asian countries such as India, Japan, Korea, Hong Kong, People’s Republic of China (PROC), Taiwan, Malaysia, Singapore, Thailand, and Vietnam. Oceania was also represented with New Zealand and Australia.

European buyers from Denmark, Finland, France, Germany, Greece, Italy, Russia, Spain, Switzerland, Turkey, Ukraine, and the United Kingdom comprised the biggest delegation. The fast growing Middle East market was also represented by companies from the United Arab Emirates; and retailers and wholesalers from Canada and the United States were also in the roster of buyers.

Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr. said, “Despite the seeming global challenges, the country’s tourism industry has remained vibrant, with all sectors working together to stimulate activity and movement.”

Xpert Holidays, a dynamic travel company from Hong Kong which provides personal & professional services to travelers who are looking for adventurous, exotic and unique holidays, prioritizes the promotion of ecotourism to their segment.

Chi Ping Phoebe Tang, Assistant Operations Manager, said “The Hong Kong market is high on eco-travels, and we respond to this by offering one-of-a-kind tours. We have found that the Philippines appealed to a wide range of clients.”

Walter Sultan, Phitex Secretary-General, said, “This year’s Phitex has been envisioned as a profitable and fruitful undertaking for both buyers and sellers, to discuss business relations for tourism."

After the business-to-business appointments and the Philippine Travel Mart (PTM), the buyers attending the Phitex will be led to post-tours around the country, highlighting eco-adventures in Palawan, Bohol, and Cebu.

Tess Mauricio, OIC for Travel Trade Promotions of the Philippine Convention and Visitors Corporation (PCVC), shared, “We wish to let the foreign buyers experience first-hand the unique adventures in the country, to further allow them to promote the Philippines as a multi-faceted destination.”

PRESS RELEASE
09 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) has welcomed more than 500 Ambassadors, Consuls General, and Tourism Directors from the United States and Canada, in its bid to revitalize and enhance tourism ties between the country and North American countries. One of the highlights of the tour was a courtesy visit to the Malacañang Palace.

Photo shows President Gloria Macapagal-Arroyo (leftmost) at a photo-op session with a family from the San Francisco delegation.

PRESS RELEASE
02 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) and the Japan International Cooperation Agency (JICA) have further strengthened their tourism alliance with the expansion of their joint project, the DOT-JICA Technical Cooperation Program Management (TCPM) for local government units (LGU).

First launched in 2006, the project initially sought to harness skills of tourism officers in statistics capacity-building, with the end objective of standardizing data methodology.

“With the help of JICA and the Department of Interior and Local Government, we have expanded this campaign to reinforce the capacity of LGUs to create tourism policies for their own destinations, through standardized global approach,” said Tourism Secretary Ace Durano.

Under an exchange program with Japan, the TCPM has been extended until March 2012 to benefit 131 municipalities in key provinces of Palawan, Guimaras, Antique, Iloilo, Aklan, Capiz, Cebu, Negros Occidental, Negros Oriental and Siquijor.

According to Eduardo Jarque, Jr., Undersecretary for Tourism Planning and Promotions, “Strategy development is the crucial enhancement to this joint program. It trains local personnel in systems of upgrading or creating facilities and accommodations, and even formulating policies for their areas.”

Another segment of the project is the development of a Tourism Statistics Manual Tool for local government units. Samples of the forms include ‘Monthly Report for Accommodation Establishment by Province,’ and ‘Report of Number of Rooms in Accommodation Type Establishment.’

“These forms monitor performances of destinations, and analyze needs of the tourists,” said Rolando Cañizal, Director of the DOT Office of Tourism Development Planning. Cañizal added that JICA representatives are likewise on hand to provide mentoring or one-on-one sessions with local tourism officers to enable them to gauge the success of the training programs.

At present, the government relies on the data given by the various air and ports for tourist arrivals. The movement of visitors to and from one destination to another is meantime determined through the assistance of accommodation establishment which provide data to LGUs.

Photo shows (Front row, from left) the DOT-JICA Technical Cooperation Program signing with Tourism Undersecretary Eduardo Jarque Jr., JICA representative Mitsuhiro Maehara, (Back row from left) Director Rolando Cañizal, Chief Tourism Operations Officer Milagros Say, DOT Project Staff Ramil Basuel, JICA Program Officer Alfredo Bernarte, JICA representatives Ken Inoue and Hachiro Ida.

PRESS RELEASE
02 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) has recently welcomed almost 200 foreign travel buyers from DOT’s seven markets in the 9th Philippine Travel Exchange (PHITEX ’09) which will run at the SMX Convention Center, Pasay City until September 04, 2009.

The top travel buyers are comprised of tour operators, travel agencies, retailers, corporate planners, alternative tours companies, incentive travel, wellness program directors, and medical tourism representatives.

The largest delegations hail from Asia including countries of People’s Republic of China (PROC), South Korea, Taiwan, Hong Kong SAR, Singapore, Malaysia, Vietnam, India and Japan. European buyers from the United Kingdom, France, Germany, Italy, Switzerland, Denmark, Finland, Spain, Sweden, Greece, and Russia also make up the sizeable group.

Under the theme “Explore, Experience. The Philippines is made to be traveled” this year’s PHITEX ‘09 is the biggest yet, according to Ace Durano, Secretary of Tourism. “The highlight of this event is the travel exchange or TRAVEX where our foreign buyers get to meet our own stakeholders in intensive business-to-business sessions,” Durano said.

"A business-to-business selling mission is a significant opportunity for the country to draw in much needed tourism dollars," added Durano.

The buyers are also slated to inspect the country’s finest tourism destinations, attractions, facilities, products and services. “Pre and post familiarization tours of Boracay, Bohol, Baguio, Manila, Palawan, Cebu, Banawe, Sagada, Batangas, Laguna are scheduled to give these major tourism influencers a chance to experience what we have to offer,” shared Undersecretary Eduardo Jarque, Jr., Tourism Planning and Promotions.

“As a country with 7,107 islands of sun, sea and mountains, we are a welcome destination with our diving, trekking, caving, and birdwatching packages among other exciting activities,” Jarque further said.

PHITEX ‘09 is spearheaded by the Philippine Convention and Visitors Corporation (PCVC), along with Philippine Tour Operators Association (PHILTOA), Philippine Travel Agencies Association (PTAA), Hotel Sales and Marketing Association (HSMA) and Philippine Airlines (PAL).

Apart from the travel exchanges, PHITEX ’09 will also hold seminars and workshops by high-profile speakers who will keep the industry abreast of the recent trends, products as well as source and emerging markets.

PRESS RELEASE
01 September 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Sports Tourism Office has embarked on a national inventory and data-banking of all sports tourism sites and destinations in the Philippines.

Referred to as the Philippine Index of Sports Tourism Sites & Destinations (PISTSD), this research initiative endeavors to address the absence of a centralized information center that can provide easy access to venues and facilities that are capable of hosting national and international sporting activities such as sports training, recreation, adventure and leisure boot camps, conferences and other educational gatherings, and sports holiday breaks.

The PISTSD aims to create awareness among local government units and private tourism establishments and drive them to explore and develop their potentials and natural assets for sports and recreational activities, capable of drawing domestic and international tourists.

For details of this research undertaking, refer to the PISTSD Primer (downloadable files).

PRESS RELEASE
27 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Sarangani province stole the spotlight from the country’s more popular tourist destinations lately with its innovative aquatic adventure called ‘white water tubing.’

Tourism operations assistant Arlex Narte said the new ‘aquatic adventure’ has stirred curiosity among local and foreign visitors, attracting around 250 guests every month.

White water tubing, which started in 2003, is like water rafting, only in this case you sit on a tube, made out of recycled rubber tires used by vehicles.

According to Narte, one should not worry of falling out since a guide sitting on the attached tube at the back maneuvers the journey.

Pangi River in La Union is the main venue of the water tubing adventure. “Sometimes, there's a tendency for the tube to turn over. So, we remind the guest not to panic and hold the rubber handles attached on the tube firmly,” said Narte, adding that safety gears such as helmet and goggles should be worn through out the 1.6 kilometers journey.

PRESS RELEASE
27 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Philippine Rugby Union Men’s teams were able to secure the Asian Five Nations Division 3 Trophy by defeating both Iran and Guam at the Nomads Sports Club during the first week of July. This victory has now won the Philippines the right to be promoted to the A5N Division 2 championships in 2010.

Over the last four years, the Philippine National Men’s teams, both 15’s and 7’s have been building a strong platform of successive victories and have certainly signaled to all Rugby playing countries throughout Asia that the Philippines will be a Rugby Union Nation that has to be watched and respected at Asian
Championships.

The comprehensive wins over Iran 15-0 and Guam 25-0 certainly proved that the National Men’s 15 team have what it takes to compete with the top level Rugby Union Countries in Asia. The Philippines defense in both games held their opposition to 0 points and as Matt Cullen always states “Defense wins championships” Outstanding players for the Philippines this year were second row Rafael Zappia (named player of the series) and No. 8 Freddy Morris. Both these men stood up against bigger opponents but once again proved that their skills, determination and pride were superior over their opponents’ and paved the way for the Philippine Team to win both games. The final against Guam was for two trophies, First, The Asian Five Nations Trophy , and second, the Magellan Cup, so the game had a dual purpose, with the winner receiving promotion to Division 2 in 2010. The game hung in the balance with the Philippines holding a narrow 3-0 lead, thanks to a successful Penalty Kick by Rafael Zappia.

This try set the platform for the best 40 minutes of Rugby Union the Philippine Men’s team have ever played and they went on to score 17 unanswered points to the delight of a capacity crowd at Nomads. The Philippine Men’s 15’s team had been battling for three years against Guam and once again, the Magellan Cup would remain here in the Philippines and much to the delight of the players and coaches the Philippine National Team will now move up to the A5N Division 2 and play against Thailand, India and China in 2010. National Coach Matt Cullen believes that his young team of Filipino Warriors (average age of 22) can definitely compete and win in Division 2 in 2010 and challenged the team to reach Division 1 by 2011. This A5N win at home, combined with the Silver Medal Victory at the 2007 SEA games in Thailand by the Philippine National Men’s 7’s Team has signaled to all Filipino sports loving fans that Rugby Union is becoming a sport that the Philippines can win. Our next objectives are to win the 2010 A5N Division 2 Championships and secure a Medal at the 2010 Asian Games in China.

PRESS RELEASE
27 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Terenzo Bozzone of New Zealand braved the odds and beat the heat to retain his Ironman 70.3 mile international triathlon title held at Camarines Sur Watersports Complex (CWC) of the Provincial Capitol Complex.

Bozzone showed why is the reigning champion by torching past his rivals in the three-hour swimming, cycling and running contest held for the first time in the Philippines. The 24-year-old Bozzone, who was born in South Africa, won the same title last year in Clearwater, Florida.

The 2007 Ironman Hawaii world titlist and Australian Chris McCormack came in second while Cameron Brown, another New Zealander, settled for third in the tourney participated by international and local cast. Brown was the 2006 European champion.

Some of the big names that took part in the one-day extravaganza were Alaska Milk Corp. chief executive officer Wilfred Steven Uytengsu, Sen. Pia Cayetano, ABS-CBN's Ernie Lopez, Tessa Prieto-Valdez of the Philippine Daily Inquirer, Fernando Zobel of Ayala Corp., Jonjon Rufino, Arland Macasieb, Nonoy Jopson, Alvin Alindogan, August Benedicto, and Monica Torres.

PRESS RELEASE
27 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Sports Tourism Office has embarked on a national inventory and data-banking of all sports tourism sites and destinations in the Philippines.

Referred to as the Philippine Index of Sports Tourism Sites & Destinations (PISTSD), this research initiative endeavors to address the absence of a centralized information center that can provide easy access to venues and facilities that are capable of hosting national and international sporting activities such as sports training, recreation, adventure and leisure boot camps, conferences and other educational gatherings, and sports holiday breaks.

The PISTSD aims to create awareness among local government units and private tourism establishments and drive them to explore and develop their potentials and natural assets for sports and recreational activities, capable of drawing domestic and international tourists.

For details of this research undertaking, refer to the PISTSD Primer (downloadable files).

PRESS RELEASE
27 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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More than the magnificent tourism sites this 7107 Philippine island flaunts to the world are people whose expertise are world’s best, and something world travelers must be excited to visit the Philippines for.

Herself as a sample of Philippines’ best, sports tourism undersecretary Cynthia Carrion walks the talk in Philippine tourism for winning the world’s most coveted fitness award in this year’s IDEA Health & Fitness Inspiration Awards conferred at the IDEA World Fitness Convention in Anaheim, California, USA. This milestone made the Philippines shine and made the world aware of our beautiful country, once more putting us in the map of health and wellness destination.

In a crowd of more than 4,000 participants from 65 countries, USEC Carrion received the award that was witnessed by world-known speakers such as Paul Zane Pilner (author of the book, Wellness Revolution), John Gray (author of the book series, Men are for Mars, Women for Venus), Pamela Peak, and many others such as ex-President Clinton who sent his personal message of congratulations.

The IDEA is a 27-year old worldwide organization of first-rate fitness professionals, leading the world in setting standards on fitness by providing the world’s best practical tools and globally disseminated fitness education, programs, trends and research. Since its existence, this is the first time that a Filipino won over hundreds of contenders from all over the world to emerge as the best World’s Fitness Trainer.

Awarded as the world’s best fitness instructor by the IDEA, Undersecretary Carrion’s role in inspiring and keeping the President to be on top shape will spill over an inspiration for the whole nation of 89 million people to keep the fitness lamp burning. “As I walk my mind back to the history of my fitness career, I cannot help but become overwhelmed for being blessed with the opportunities to work for important personalities and leaders in the country. It delights me to know that through the heart of my service, I am able to contribute to my country’s welfare improvement as I serve as the President’s Personal Trainer, and the personal trainer of leaders in this nation. It is such a humbling yet defining experience to stay my part in keeping the Philippine President and our leaders fit, healthy, and totally well,” Carrion notes.

More than being the personal fitness trainer of the President Gloria Macapagal-Arroyo and of several high-profile leaders, Carrion has contributed several milestones in both sports and tourism that showcased the Filipino’s best across the world and within the country. She was the first and only Filipino recipient of an International Olympic Committee (IOC) Trophy for Asia’s Best in Women and Sports in 2003. She founded the first fitness and aerobics organization in the Philippines, and continued to lead marks of development and excellence in sports aerobics and fitness. Her indefatigable practice of profession as fitness consultant and instructor for 35 years has evolved into a significant surge and spill over of the value of fit and healthy lifestyle among many Filipinos across ages and social stature.

In 2003, she founded sports tourism, leading a strong campaign that the Philippines is the best one-stop action destination. She launched Play Philippines, flaunting to the world that across its unique and varied terrain and bodies of water, this country is the best travel destination to practice, enjoy and be trained on all kinds of sports from adventure race to zip lines and zooming through activities. Her initiatives in the production of sports tourism collaterals that won Gawad Oscar Florendo award in 2003, and of the internationally-acclaimed video on Philippine sports tourism “Ang Galing ng Pilipino, Ang Ganda ng Pilipinas. Biyahe Tayo” are among manifestations of her undaunting efforts to make a difference in Philippine tourism.

Succeeding years saw the unprecedented rise in wellness and medical tourism as Carrion continued to lead both the tourism and wellness industries towards the ambitious campaign in packaging the Philippines and creating its niche as the Heart of Asia

PRESS RELEASE
27 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Tourism between the Philippines and Japan proves its resilience amid the economic global scenario as activities still abound. In line with the Department of Tourism (DOT)’s efforts to intensify marketing campaigns for the Japanese market, DOT Team Japan and Cebu Pacific have developed a stimulus plan which includes direct flights to Manila from Osaka, accommodations, tours, and transfers.

“These are fruits of our partnerships with tourism establishments such as airlines, hotels, tour operators and service providers. During these challenging times, we see all the more that working together is important to spur growth in the industry,” said Ace Durano, Secretary of Tourism.

Since flights between Kansai and Manila by Cebu Pacific opened in November 2008, CEB currently flies direct from Manila to 28 domestic and 13 international destinations and from Cebu to 20 domestic and 4 international destinations.

Cebu Pacific’s stimulus package, launched second week of August for Osaka to Manila via Kansai International Airport, offers four days and three nights (4D/3N) from Y39, 800 to Y47, 800 or $422 - $507, which already covers round-trip fare with accommodation, transfers, and tours. Participating Kansai-based tour agents Overseas Travel Agency (OTA), Meitetsu World Travel (MWT), Club Tourism, Hankyu International Express (HIE) and Nokyo Kanko.

Durano added, “The stimulus packages for Japan are seen to further boost tourist arrivals to the country. Divers and nature enthusiasts would indeed marvel at the richness of natural wonders we have in the Philippines.”

Statistics from the Department of Tourism (DOT) reveal a 194% increase in tourism arrivals in Camarines Sur, while Cebu and Boracay posted a 2.3% and 6% growth, respectively. These destinations are acknowledged beach havens which continue to entice the Japanese market.

Eduardo Jarque, Jr., Undersecretary for Tourism Planning and Promotions, shared, “Divers, eco-travellers, families and professionals on holiday are sure to be lured to the Philippines’ scenic beaches, dive spots, and other alternative travel destinations.”

“We have noted an increasing number of Japanese tourists looking for beyond-the-usual destinations and activities, which we readily offer here. Right on time for the holidays in Japan, we are confident that the stimulus packages will further encourage tourism activity which we are optimistic to sustain throughout the year,” Jarque added.

The DOT has been actively promoting diving, water sports, eco-adventures, heritage tourism, and long stays to the Japanese niche market. Through marketing activities in partnership with the Japan Travel Bureau – Business World Tokyo (JTB - BWT), the influx of Japanese tourists has notably increased.

Moreover, the Philippines remains acknowledged for our premier dive spots, ranking 5th Best Diving Area and landing in the Top 10 Most Desirable Destinations, in a recent survey conducted in Japan.

Dir. Benito Bengzon, Jr. said, “The travel trade is still confident that total outbound travel from Japan will continue with the on-going Obon holidays, held in honour of their ancestors, and Silver Week, celebrated in respect to the Japanese elders, which is the 3rd week of September.”

The thrice weekly flights from Kansai to Manila are expected to add roughly 537 seats a week between Japan and the Philippines or about 27,924 seats per year.

Cebu Pacific flies to Osaka every Tuesday, Thursday and Sunday at 1:40 PM and arrives at 6:35 PM. Return flights to Manila take off from Osaka at 7:20 PM and arrives NAIA Terminal III at 10:15 PM.

PRESS RELEASE
27 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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In its continuing efforts to further enhance the vibrant tourism relations between the Philippines and China, the Department of Tourism (DOT) recently announced the selection of eight youth ‘tourism ambassadors’ to promote the Philippines to their homeland.

Tourism Secretary Ace Durano said, “Innate in the youth are the curiosity to travel the world and the idealism for responsible tourism. We continue to strengthen our links with young travelers, for in such partnerships the message on conscientious travel is carried loud and strong.”

He added, “The DOT is delighted to welcome the eight young people who will be ushered in and around the country to marvel at our many wonders, and best of all, experience for themselves the warmth and hospitality innate in our culture.”

The recently-concluded two-month campaign promoted a trip to the country’s top destinations and included a ‘Search for Eight Youth Philippine Tourism Ambassadors.’ In cooperation with SM shopping mall in Xiamen, the finalists were chosen through a strict short-listing process and a series of rigid interviews.

From thousands of participants, the selection was narrowed down to ten finalists, based on their over-all personality and communication skills, and finally the top eight were selected as the official delegates to represent their country to the Philippines. They are: Zhong Hong, 23; Guo Hui Qing, 23; Zou Wen Jing, 24; Zheng Li Yan, 25; Tang Ning Bo, 23; He Wen Lan, 24’ and Zhang Li Na, 25.

Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr., noted, “We see a fruitful cultural exchange amongst the Chinese youth tourism ambassadors as they interact with Filipinos here. We hope they get to appreciate not only the tourist destinations in the country, but more importantly, be part of our culture and our ways of life, even for a time.”

“And as they return to China, our hope is that they bring good news about the Philippines and our people, and that they would entice their families and fellow youth to visit,” Jarque further said.

Data from the DOT reveal that China is a continuously growing tourism market segment, popular on family or leisure and business travel.

Arlene Alipio, Marketing Head for DOT Team China, expressed high hopes that the young Chinese tourism ambassadors will gain more understanding of our Asian ties and our country’s tourism advocacies.

“Heritage trips are in store for them to give them an understanding of our country’s rich history, as well as nature and eco-adventure tours which promote respect for cultures and the preservation for the environment.”

PRESS RELEASE
24 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) has once again partnered with JTB (Japan Travel Bureau) Corporation, the largest tour wholesaler in Japan and one of the largest travel agencies in the world, to bring back the famous Treasure Hunt.

Started in 2007, the Treasure Hunt attracted a total of 21,500 Japanese tourists participating for a six-month period. The following year, the campaign was shortened to four months but still enticed 15,800 inbound tourists to the Philippines.

Tourism Secretary Ace Durano noted, “The Treasure Hunt is an interactive way of enticing discriminating Japanese tourists to come to the Philippines. We owe the success of the campaign for the past two years to the partnership we have with the tourism establishments, famous landmarks and destinations in Cebu and Bohol.”

“This year, we continue to encourage Japanese tourists to keep searching for the treasures – not only the physical ones, but the treasures of friendship, of family, that they experience here in the country while they are here,” Durano shared.

The adventure begins at the airport where the tourists are handed out brochures with a map indicating clues pointing to the treasure’s location. The winners will be given corresponding prizes upon the discovery of the treasure, which could be buried on land, near the shore, or even underwater.

“Since the marked destinations are in beaches and diving areas, the appeal is for Japanese divers and spirited individuals who welcome fun and adventure in their travels,” Durano added.

JTB has successfully made a significant number of Japanese participants learn a lot about the Philippines’ history and culture during the hunt and the rest of their trip, with their informational print and online materials.

"This campaign has continued to create excitement for the Philippine tourism brand, at the same time as the treasure hunt reinforces the image of the Philippines as a premier island and diving destination," Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr., said.

“Creativity always comes to the fore in promotional events such as this; the Department is delighted to organize a fun way of relating with tourists and encouraging them to explore the vicinity of the resort they’re staying in,” Jarque added.

Dir. Benito Bengzon, Jr., DOT Team Japan Head, citing the Treasure Hunt as the first Japanese treasure hunting activity to be held outside Japan, noted, "The prizes are also geared at acquainting the Japanese with the Philippine culture and strengthening the bond developed in their Philippine experience."

Bengzon also mentioned that through various other marketing activities lined up for the rest of the year, tourism influx from Japan and other Asian countries are sustained despite the present global scenario.

PRESS RELEASE
24 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Plaza Singapura was transformed into a small Filipino fiesta town recently as the Department of Tourism (DOT) in cooperation with the Philippine Embassy in Singapore and Pinoy Village Magazine showcased the country’s beyond-the-usual attractions through colorful cultural performances, travel booths, Filipiniana fashion show, and a food festival.

Photo shows the renowned Bayanihan National Folkdance Company performing one of their signature dances. The participating booths highlighted the Philippines’ best destinations, and featured a Dream Trip to the country in a raffle draw.

Celebrities such as Gretchen Barretto and Billy Crawford also graced the program and rendered special performances, and fashion designer Renee Salud showcased his latest Filipiniana collection.

PRESS RELEASE
24 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Having within our midst the world’s longest subterranean river and one of the world’s longest shorelines, the hundreds of caves waiting to be explored, the thousands of islands that can be toured around in a much shorter time than the rest of the world’s other archipelagic nations make the Philippines the most exciting one-stop-action destination.

Being among the world’s smallest thousand-island country with the most diverse and undulating landscape of about 300,000 square kilometers, would there be a place more exciting for all kinds of sports like road and mountain cycling, golfing, adventure races and all forms of hiking, trekking and climbing activities than in the Philippines?

Being sited at the centre of the world's marine and coastal biodiversity belt and having an aquatic area of 2.2 million km2 that makes our waters seven times larger than the country’s total land area, and where most of its shorelines are made of fine sands, would there be a place more exciting for all kinds of water sports from scuba diving to snorkeling, from swimming to boating, kayaking and fishing?

The reality of our amazing nature must inspire the localities and the tourism establishments to re-discover the strength and richness of their natural terrains and varied bodies of water. I challenge everyone to hop in, and get the Philippines into an adrenaline high for action, sports and adventure.

I urge everyone to take part and play a role in creating a niche in the world tourism market. We know that by this time, many stories have been told or written about the Philippines’ tremendous popularity around the world. While many credit the country’s rocketing popularity to its breathtaking holiday sites, the local folks’ unforgettable smiles, warmth and hospitality, and the exquisite dining experience highlighted by Filipino specialties such as adobo, sinigang, pakbet, kare-kare and litson, there is one factor that has been putting this country in a spotlight of the world: SPORTS

Who wouldn’t remember sports historical marks by Manny “Pacman” Pacquiao in boxing, Efren “Bata” Reyes in billiards and Paeng Nepomuceno in bowling? We have many other Filipino sportsmen and sports leaders whose expertise and services overpowered other nations’ best. Time and again, we have made remarkable marks in the international sports arena in ice skating, chess, martial arts, golf, wushu, triathlon, motorcross, among others. My personal experience of receiving the honor of being world’s best fitness trainer for year 2009 from the IDEA Health and Fitness Association manifests that we can beat or be comparable with the world’s best in many aspects in sports.

Our sports tourism is now emerging as a very vital piece to the puzzle that makes the Philippines among the world’s top tourist destinations today. Launched in 2003 at Clamshell Intramuros, sports tourism has started to revolutionize the Philippine tourism market. A greater focus has now been made on the promotion and development of majestic tourism spots which can be used for sporting activities.

The byword is PLAY PHILIPPINES -- an ambitious campaign that bats for a new Philippine look: a one stop-action destination where you can test your skills and limits, and be trained on all kinds of sports, while enjoying the scenic views that no other country could offer.

The program simply works by promoting a particular place – whether on land or under the sea – using various activities that can be done once you set foot on it. For instance, promoting a beach resort doesn’t end by flaunting its clear water, powdery white sands and the five-star hotels surrounding it. Under the program, extra effort is needed. We could sit down with the beach resort owner and come up with thrilling sports activities. A beach volleyball or a beach soccer competition along the shore will make a good idea. This way, guests will find the place worthy of their time and money.

Imagine foreigners travelling from the across the globe to visit our country and play a round of golf, dive through century-old ship wrecks or climb walls as high as 60 feet. Sounds exciting! That, in a nut shell, is what Play Philippines is all about.

So far, so good. In the past six years of its existence, our sports tourism program has gained enough momentum to inch closer to the goals that are expected to propel the country’s popularity to even greater heights.

A string of positive responses have been fired back at my office lately, prompting me to step on the gas to push the program to the next level. Many local government leaders from across the country praised the program for its innovativeness as it helps them showcase the strengths of their respective turfs. More than that, they are also grateful of the jobs and income being generated by the program for the countryside folks.

Right now, we’re making a data bank of all the possible sports tourism sites around the country. This is done to make available a centralized list for all the people who want to try the challenging sports while savoring the greatness of our terrain and waters. Brief descriptions of golf sites, diving sites, caving sites, yacht club sites, zip line sites, boating sites and rock and wall climb sites and many others are being pencilled so potential visitors could have an overview of the sites they want to check out. It will be available in this website in October this year.

There are lots of things to be done. To all the local government leaders and partners in the private sector, please do your share. The Department of Tourism cannot do it alone. Help promote your territory by submitting potential sports tourism spots. Whether it’s a hidden beautiful cave, a virgin island or any sight that will satisfy the adrenaline of anyone is welcome. Only in this way we could broadcast the hidden treasures of your place.

Why take a breather. Pitch in for Play Philippines!

PRESS RELEASE
24 August 2009
By Cynthia L. Carrion, Undersecretary

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Working hand in hand with its partner stakeholders - airlines, hotels, and tour operators - the Department of Tourism (DOT) launched several stimulus packages to reinforce its marketing efforts in the US market.

“After several negotiations with tourism sectors, we have created these packages to accommodate the economic environment in the US. And with other international destinations coming up with their own, we made sure that ours have competitive edge that allows tourists to stretch their dollars,” said Tourism Secretary Ace Durano.

The first includes an $899 package in partnership with Philippine Airlines and Rajah Tours, for 2 nights stay in Manila, Boracay, Cebu or Palawan. Departure is from San Francisco or Los Angeles with travel period from August 21 – November 30, 2009. The following hotels, Sofitel Philippine Plaza, EDSA Shangri-la, Crown Plaza, Dusit Hotel, in Manila; Maribago Hotel and Shangri-la Mactan in Cebu; Boracay Regency and Dos Palmas in Palawan, will provide accommodation, some of which will require add-on costs.

For China Airlines and Mango Tours, the package costs $799 for a 3- night stay at Manila Diamond Hotel, with travel period until March 2010.

Two more packages under negotiations are for the West Coast with Asiana Airlines, and for Chicago with Delta Northwest Airlines. Both will be handled by Rajah Tours.

On the promotional aspect of the campaign, Eduardo Jarque, Jr., Tourism Undersecretary for Planning and Promotions shared, “With some of the packages already rolled out, we have drawn up web marketing efforts through email blasts and placements in popular social networking sites. A 30-seconder TV commercial is likewise being aired on the TFC (The Filipino Channel) in our target areas.”

Several studies made on the US travel market revealed that with costs of outbound tours at a down rate, an average of 50% of Americans expressed intent to travel within the US and to other countries, between August 2009 to early next year.

PRESS RELEASE
17 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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As ecotourism becomes a major dynamic particularly for rural areas in Asia, the Department of Tourism (DOT) has renewed its call to award grants to viable projects in the grassroots sector.

Under the program GREET or Grassroots Entrepreneurship and Employment in Tourism, the DOT will give assistance in forms of financial aid, provision of skills, knowledge, values formation and other entitlements to projects and programs that espouse environmental sustainability in concerned regions throughout the country.

“Tourism is our major economic resource and we have to look ahead into the sustainability of this wealth. Espousing ecotourism, and guiding community members to the role, are some of our main objectives,” cited Tourism Secretary Ace Durano.

Launched in 2007, the program has allocated close to P17M to beneficiaries nationwide.

Fifty percent of the grant budget for CY2010 will be given to new projects while the rest will be allocated to further assist or expand implemented projects.

Approval of grants follows a system, according to DOT Undersecretary Eduardo Jarque, Jr., Co-Chair of the GREET Task Force. “The DOT regional offices identify supply gaps of tourism products and services in their areas first, after which proposals will be shortlisted based on the guidelines approved by the Committee.”

Categories of approved grants have been classified as tour facilities/equipment, Food and Beverage, Homestay, Tour Guiding, Livelihood (Trade/ Agri-related), Accommodation, Transportation, Education, Infra Improvement and Environmental Conservation.

Priorities are given to proposals which enhance livelihood opportunities preferably for promising young entrepreneurs who can best explore a destination’s tourism potentials through viable environmental sustainability.

The implementing body is coursed through the Turismo Mismo program which ensures the proper implementation and use of the grant, following its “Nature + Nurture” advocacy.

Interested applicants may fill out forms available from the DOT Regional Offices, Municipal offices or download from the website www.wowpinoy.net/greet.

PRESS RELEASE
11 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) has recently appointed Gulf Reps as the country’s trade and media representatives and coordinators for the Middle East, with continuous efforts to tap this fast-growing, high-spending market segment, among the emerging source markets for tourism expenditures and investments.

Secretary Ace Durano said, “This new development forges stronger tourism links between the Philippines and the Middle East, a niche market whose economic capacity translates to viable investments and spending in our country’s establishments, products, and services.”

“Providing unparalleled destination and product representation throughout the Middle East, utilizing strong relationships with the local travel trade and media partners, Gulf Reps has earned the respect of the trade industry in Asia and in Europe,” Durano added.

Gulf Reps is proud to note its achievements in making their company ‘second home’ to the travel industry’s best and most passionate travel leaders. Together, their team continues to bring years of knowledge and experience to the field.

“We are delighted with this appointment and will be working hard to show our commitment to this beautiful country. Our company considers this a privilege of strong tourism relations, which only results to an additional incentive showcasing the best of the Philippines’ 7,107 islands,” said Leo Fewtrell, Gulf Reps’ Managing Partner.

Fewtrell further explained, “Since our launch, we have nurtured our linkages with the local and international travel trade. We also work with trusted media partners to ensure exponential growth for all of our regional clients.”

Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr. said, “The Department is confident that this partnership will indeed boost travel relations between the Philippines and the Middle East.”

Jarque added, “We have seen that Gulf Reps is determinedly changing the way travel destinations and products are represented and ultimately marketed to the community and trade at large.”

Adding to the statement, DOT Director Benito Bengzon, Jr. noted, “In a marketplace containing some of the world’s best-traveled citizens, a higher standard of service and wider range of options is understandably expected.”

Gulf Reps also handles destination representation, market intelligence research, strategic planning, joint trade marketing, and sales missions, among others.

PRESS RELEASE
12 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Bohol may be best known for the famous Chocolate Hills, Loboc River, century-old churches, and the iconic tarsier, but a small town within this pristine province proves that it goes beyond the typical must-sees listed in travel guidebooks.

Following its commitment to bring Philippine tourism beyond the usual destinations and attractions, the Department of Tourism (DOT) is strongly pushing for sustainable, community-based travel, increasing employment and boosting grassroots-led tourism efforts that enjoin everyone in the whole locality.

Secretary Ace Durano commended the endeavors initiated by the people of Danao, appreciating what they have, and actively promoting eco-adventures in their area. "Danao is a fourth-class municipality with first-rate leadership and first-class tourism experience. Bohol’s natural beauty, matched with adventurous, creative minds, is reason enough for their huge growth potential in ecotourism.”

The Danao Adventure Park, recently inaugurated on its Charter Day, offers eco-thrills including the Suislide – their kilometer-long zipline, Sky Ride or cable car, and the canyon swing – dubbed The Plunge, which launches you to do a giant swing from a drop of 200 meters below - the first in the country.

“Evident here are the lessons of tourism development,” Durano shared, citing it is “important to start with the natural and cultural assets you have. You can never be what you are not; and in our country are troves of natural treasures. These blessings, coupled with local initiative and strong leadership, always spell success in terms of sustainable community-based tourism. “

From the initial investment of Php 20M, the adventure park now generates revenue of Php 1M monthly, Durano added.

The adventure park boasts of scenic view of the Wahig River, mountains and rolling hills, among which is the historical Dagohoy Hill, the very spot where Francisco Dagohoy started the longest revolution against the Spaniards.

Trekking, wall-climbing, rappelling, and root-climbing also await adventurous travelers, as well as kayaking, river tubing, and rock bouldering, in the river downstream. Spelunking in the mystical Kamira Cave is also a highlight. Community interaction and organic farm visits likewise invite eco-travelers to immerse in the unspoilt, undiscovered surroundings and Danao culture.

“This is among the region’s best-kept secrets, holding a treasure of promise. It is only natural for people to truly come back for more, and spread the good word about it,” Undersecretary for Tourism Planning and Promotions said.

“We have seen the positive contribution of LGU-initiated ecotourism efforts, where the whole community benefits. Here in Danao, the agricultural produce harvested from their organic farms will supply the growing number of tourists coming to the area, along with the general employment this eco-adventure park has generated,” Jarque added.

Rolando Cañizal, Director for Tourism Planning and Promotions, noted, “The Department is continuously active in tapping this huge potential in community-based tourism, unlocking unique strengths from the locals, allowing for capacity-building measures, that further translate to economic growth.”

PRESS RELEASE
12 August 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Philippine Daily Inquirer, 28 August 2006

Cross-border health and wellness services or medical tourism can be clustered into four distinct domains that are interconnected by the provision of professional medical and therapeutic care.

These four domains include: 1) full hospital care and treatment;2) specialty clinics (e.g. eye dental and cosmetic services); 3) wellness and spa centers, and; 4) retirement and long-term care for the elderly.

The primary motivations for cross-border health seekers are the high medical costs in their home countries, long queuing times for elective surgeries and the attraction of add-on tourist and therapeutic wellness packages. These packages might include air travel, hotel or resort accommodations, recuperation and rehabilitation programs, site seeing and cross-cultural experiences.

According to Michael Porter of Harvard, clusters are “geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions in particular fields that compete but also cooperate.” Clusters promote continuous improvements in customer servicing as competitors try to outdo one another. They also upgrade technologies adopted, production, systems used, suppliers’ quality and manpower competencies. Sooner or later, clusters cooperate to share common service facilities, professional expertise, labor pools, suppliers for discounted bulk purchases and information bases.

These are obvious health and wellness clusters in the Philippines. For hospitals, there is the concentration of specialized government and private hospitals in East Avenue. This stretches all the way to E. Rodriguez in Quezon City. Here, one can find hospitals geared primarily for heart, kidney, lung, tuberculosis, children’s and maternity care and treatment as well as some of the best general purpose private hospitals.

South of Metro Manila, another cluster is developing comprised of St. Luke’s at Fort Bonifacio, Cardinal Santos in San Juan, Medical City in Pasig, Makati Medical Center and Asian Hospital in Muntinlupa. Although more spaced out from one another, they serve the more affluent customers living in the environs of Edsa and South Expressway. Specialty eye, dental and cosmetic clinics also thrive robustly in this lucrative stretch. So do wellness and therapeutic centers.

Spas likewise abound in more distant resort clusters. Unfortunately, these health and wellness establishments have not yet embarked on full-scale cooperation and integration programs. Hopefully, the initiative of the Philippine government to promote and develop medical tourism will galvanize them into more cooperative action. Investors in the retirement and elderly care sectors should position themselves strategically to take advantage of this clustering effect.

Clusters spawn participants in and complete the supply and market chains of geographically concentrated industries. At the back end of the supply chain are the agriculture, real estate and education sectors. From agriculture, two vital producers emerge: food, and therapeutic oils and balms. Food for the health and wellness cluster range from the common diet to organic food , medicinal herbs and tonics. Food is brought to the cluster via logistics and distribution intermediaries.

From the real estate sector, there are architectural and engineering firms, project developers and construction companies, financing and marketing arms, including banks and investing institutions. They build hospitals, clinics, resorts, restaurants, retirement homes, and spas. Finally from the education and training sector comes the professional health workers which include doctors, nurses, therapists, medical technologists, nutritionists, caregivers, managers, supervisors, cooks, waiters, housekeepers, etc. Three industries directly serve the cluster at the middle end of the supply chain. These are the IT-enabled services sector, the suppliers of equipment and materials and the travel and tourism middlemen. With the health and wellness cluster at the center stage, it is linked to the market chain by air and land transport companies, international health and wellness service syndicators and safety security enforcers.

Connecting these connectors to the final consumers are information intermediaries (digital, advertising and promotions unit) and the all-important health maintenance organizations, national health insurance and social security systems. They bring the global health and wellness seekers to their desired destinations.

The tight interlinking of the cluster with the supply and market chains accelerate the convergence efforts of public and private institutions all the way from the back end of the supply chain to the final customers. They are composed of government agencies with specific mandates, industry associations, service networks and the like. For example at the back end, one will find interventions from the Department of Agriculture, Public Works and Highways, the Commission for Higher Education and the Technical Education and Skills Development Authority. At the front end, the Department of Foreign Affairs, of Trade and Industry and of Tourism converge to entice global customers. At the middle one would find the most concentrated convergence of both public and private institutions.

Finally, the clustering, chaining and converging phenomenon creates communities of product and service providers who join hands to make available all the critical requirements of the entire health and wellness universe. “Communitizing” these providers allow for quality standards, volume deliveries and even cost containment since it would be more expensive to avail of their products and services from large corporations and high-overhead institutions. At the back end, the farmers can be “communitized” for the production of organic food. In between, therapists, cooks, waiters, caregivers, taxi operators, and even medical doctors can be “communitized”. At the front end, the obvious community is composed of long term care customers (elderly patients with chronic conditions) and retirees seeking each other’s companionship for recreation activities.

A complete model for Clustering, Chaining, Converging and Community in Cross border Health and Wellness is shown in the accompanying gram.

If the Philippine government and industry associations desire to be a major global participant in cross-border health and wellness professional care services, they would be well advised to embrace the clustering, chaining, converging and “communitizing” model. Entrepreneurs will find bountiful and boundless opportunities by identifying obvious gaps or linking various elements of the model together.

PRESS RELEASE
31 July 2009
By Eduardo A. Morato (Professor, Asian Institute of Management)

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The Department of Tourism will launch another tourism promotion showcase for the MIMAROPA Region at Intramuros: History Town Philippines with Secretary Ace Durano and Senator Richard Gordon as the guests of honor on July 28, 2009.

The MIMAROPA region composed of the island provinces of Mindoro Occidental, Mindoro Oriental, Marinduque, Romblon and Palawan, with DOT’s Regional Director Louella Jurilla, leads the collaboration of efforts with the Governors, Mayors and tourism business movers to package the elements of an enriching travel experience when visiting the region. Home of the country’s premier adventure destinations, and finalist in the search for the New7Wonders, the Puerto Princesa Subterranean River National Park, the region has occupied the top slot in the domestic travel market for several decades.

With unique travel packages that cater to a diverse market, the best reasons for visiting the region are white sand beaches, outstanding dive sites, majestic limestone cliffs, rainforests with exotic flora and fauna. All these and more will be featured under one roof at the Clamshell located at Anda and Sta. Lucia Streets at Intramuros, Manila.

The Clamshell will house the 2-week travel and tourism exposition of the MIMAROPA provinces and will feature as well, the cultural assets and the best products of the region, from 10:00 a.m. to 10:00 p.m., July 29 to August 10, 2009.

PRESS RELEASE
24 July 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Important Warnings:

Several complaints/reports have reached the Department of Tourism (DOT) regarding the unscrupulous practices of the following online tour operators:

ALL IN ONE ASIA TRAVEL INC. with website address www.theonlineholidays.com which is also maintained and powered by "ALL IN ONE ASIA TRAVEL". Said agency is not accredited with the DOT. Likewise, Ms. Catherine Jane DL Arce, Chief, Business Permit and Licensing Office of the Municipality of Mandaluyong issued a cease and desist order on the operation of ALL IN ONE ASIA. Please do not transact or do business with this agency.

DISCOUNT FAMILY ADVENTURE (DFA) TRAVEL & TOURS, INC. with websites:

www.discounthotelresort.com
www.balikbayantrip.com
www.islandbreezeholidays.com
www.aarontours.com
www.wedoonline.com

Said agency is not accredited with the DOT. Likewise, Mayor Pewee Trinidad of Pasay City already ordered its closure. Please do not transact or do business with this agency.

PRESS RELEASE
15 July 2009
By WOW Philippines

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The increase in visitor count in 2008 is greatly attributed to the strong performance of the European markets led by Russia which posted a growth of 34%, France by 19%, and the United Kingdom by 10%. Scandinavian countries also recorded substantial increments as arrival from Finland grew by 19%, Norway (16%) and Sweden (6%).

In addition, the Department of Tourism’s (DOT) effort to diversify and offer new tourist products like adventure, diving and bird watching provided impetus to stimulate, increase in awareness of the country’s tourist potentials and also substantial turnout of high-value visitors with greater propensity to stay longer and spend more.

Chinese tourists during the year expanded to 163,689 as the DOT worked with Chinese travel agents and airlines to mount new charter flights between Shanghai and Nanning to Cebu, Guangzhou to Clark, Nanning and Kunming to Manila.

The recovery of the Taiwanese market was another significant highlight as it hit 118,782 arrivals, reflecting 5.86% growth. Mandarin Airlines chartered flights between Taipei-Kalibo and Cebu as well as Kaoshiung-Cebu yielded high tourist turnout from Taiwan.

Australia surpassed its previous year record with 121,514 arrivals, posting 8% increase. It also overtook Taiwan and Hong Kong, ranking it in the 5th place. Canada, another strong market, continued to show significant improvement with 102,381 tourists.

The Middle East market led by the United Arab Emirate and Saudi Arabia posted 29% and 7% hike, respectively, in tourist arrivals as Middle Eastern airlines enjoyed an average of 90% load factor between Manila to Dubai and Abu Dhabi as well as Cebu to Doha.

Korea and the USA remained the top source markets with a share of 19% and 18%, respectively, accounting for 38% of the total tourist inflow.

Cruise arrivals surged by 22% with Manila and Cebu being the major ports of call. Aside from MV Costa Allegra, five (5) new cruise ships arrived with an aggregate of 4,226 passengers.

2008 saw the contraction in total outbound travel of key source markets. Korea’s total outbound declined by 4.9% (-549,054)[1]. Japan’s total outbound travel slipped by 7.4% (-1,290,591) and the USA[2] by 0.4 %.

This trend underpinned the United Nations World Tourism Organization (UNWTO) report that tourism growth in the Asia and the Pacific region was declining rapidly by mid-2008. Arrivals to Singapore dropped by 1.5% in spite of several high profile events. Foreign tourists to Hong Kong with exception of arrivals from China also declined by 4.5%.[3]

Despite these market developments, international visitor arrivals to the Philippines grew by 1.5% in 2008, reaching 3,139, 422.

Dispersing Growth to Regional Destinations

The DOT’s strong initiative to disperse tourist arrivals to various regional destinations provided the stimulus to expand tourism demand, capacities and investments.

International visitors directly arriving in Cebu grew by 6.23% with a volume of 397,355.

Joint tour programs launched by the DOT and its partner travel agents and airlines in China and Taiwan increased demand. Air connectivity between Cebu and the cities of Shanghai and Taipei with almost daily charter flights were established.

As a result, the market share of Cebu to total visitor arrivals went up by 5%. Chinese tourists to Cebu also grew by 74% while Taiwanese visiting the City increased by 42%.

Indian tourists to Cebu posted 42% growth as the DOT pursued aggressive promotions on incentive travel, shopping and leisure holiday. Support of the private sector through familiarization trips and participation in travel fairs created more partnerships, sealed deals and greater collaboration in this market.

Another major hub, Clark recorded a 10% hike with 106,016 tourist arrivals.

This feat ranked Clark as the 3rd busiest international airport as its market share to total arrivals went up by 8% with the additional charter flight launched by China Southern Airlines between Beijing-Clark during the year.

Todate, there are 62 flights from Clark to major tourist markets vis-à-vis the previous year record of 38.

With Mandarin Airlines’ regular charter flights between Taipei and Kalibo, Taiwanese visitors to Boracay Island posted hefty growth of 254%. In addition, Russian tourists to Boracay grew substantially by 314% as the DOT continued to actively support partners to sell holiday packages in this market.

Chinese tourists going to Boracay Island rose by 71% to 21,741 during the year. Singaporean and Australian visitors also went up by 83% and 41%, respectively.

The positive tourists flow has likewise increased room supply in key destinations of the Central Philippines to 32,696. Cebu, Boracay and Bohol accounted for 70% of the total count.

Cebu has 13,967 rooms or 43% of the total capacity. Boracay has 5,524 rooms while Bohol has 3,336 rooms.

Among the new hotels which opened in Cebu during the year were the Crown Regency Tower (280 rooms) and Alpa City Suites (84) in Mandaue. Construction of 1,801 rooms is ongoing with big resorts such as Imperial Palace Water Park Resort and Spa (616 rooms) and Queen’s Island Resort (386) in Medellin set to open in 2009.

In Boracay, 2,132 rooms are under construction, which include Shangri-la Resort and Spa (219 rooms) Seven Stones (100), Nandana Resort (100), and Regency Lagoon (90). All to open in 2009.

Expanding Tourism Receipts to key destinations

The DOT and its partner schools continued participation and visibility in major educational tourism fairs in Korea and other source markets resulting in the robust growth of the ESL[4] sector of the tourism industry.

During the year, the ESL program generated Php 203.9 Million. Aside from Metro Manila, schools in Bacolod City earned a total revenue of Php 62.6 Million or 31% of the total. Education institutions in Baguio collected Php 30.4 Million.

4,092 Koreans are currently enrolled in the program, representing the highest turnout of foreign students, with Bacolod and Baguio City as most preferred locations with 2,182 foreign student-visitors.

Majority of the participants attend the course for 20 days extending up to a maximum of 100 days. January, February and July were the peak registration periods.

On diving, dive shop operators in Cebu and Bohol generated Php 26.6 Million in gross receipts. In Central Philippines, Cebu is the most visited site with 3,186 dive enthusiasts. Japan is the major source market with 1,814, followed by Korea with 1,371 and Germany with 434 dive- tourists.

Working with key industry players both local and abroad has helped the DOT raise quality of the product and boost the market’s interest and enthusiasm.

The Philippines was featured as the Destination of Honor at the Paris Dive Show, signifying the French market’s renewed interest in the country. Numerous citations and accolade were received by the DOT at the German Boot Show, Russia Golden Dolphin Festival, Spain Tour Buceo and Japan Marine Dive Show.

Based on the survey conducted by TNS of 10 medical tourism facilities in Manila and Cebu, a total of Php 260.2 Million revenues were generated by said facilities from 4,677 foreign patient-tourists who sought medical services in 2008.

Majority of the tourist-patients came from USA, Japan and Guam. Other markets were Saipan and Palau.

Though the results from TNS survey would seem to account for a small share of the total number of medical facilities, it shows however the potential for growth in the medical tourism sector.

To further drive the growth of this sector, the DOT together with medical facilities participated in major medical tourism fairs in the new markets such as Middle East, Europe and the United States.

Participation in these fairs showcased the Philippines’ leading edge in the field of medical and aesthetic services while promoting various tourist destinations where patients may relax and recuperate. Contracts and business leads where likewise generated during these events.

The World Health Tourism Congress, the first to be held in Asia, will be hosted by the DOT in March 2009. This strategically positions the Philippines in the global medical tourism market.

Revenues from ESL, diving and medical are expected to increase as more tourists avail of these tourism products and services.

Intensifying Tourism’s Impact on the Economy

Based on the National Statistical Coordination Board report, tourism receipts to GDP ratio grew from 1.9% in 2003 to 3.4% in 2007. This feat augurs well to the sustained expansion in arrivals and receipts over the last five years.

Tourism’s average share to the country’s GDP in 2000 to 2007 was 6.2%, making the sector a key growth driver.

On similar note, tourist receipts ratio to total exports more than doubled from 3.9% in 2003 to 7.9% in 2007 as expenditure of inbound visitors surged to US$ 4.88 Billion.

Domestic tourism expenditure meanwhile posted double digit growth of 19.8% in 2003 to 2007, indicating higher appreciation for the country’s tourism products by local residents.

Consequently, the increase in economic activities due to tourism investments in destinations also escalated construction services as it grew by 23.1% in 2007.

Direct employment in tourism totaled 3.25 million for 9.7% of total employment as of 2007.

Revisiting the Demand Landscape

As the UNWTO expects rapid slowdown in international tourism growth as a result of the global economic downturn starting in mid-2008 and forecasted to last for 3 years, the DOT together with industry leaders worked to review and revise growth targets.

This initiative takes into account the current drop in outbound travel movement from major sources, uncertainties and extreme market volatility and decline in both consumer and business confidence.

Evaluation of air seats and room supply required in destinations was also undertaken.

The growth outlook for 2009 will continue to be weighed down by the contraction of outbound travel in key source markets. A 0 to 1.9 % growth for 2009 is likely, largely depending on the recovery of key source markets. This projection is consistent with the adjusted forecast by the UNWTO of -2% to 0% growth for the Asia-Pacific region.

Positioned for the Next Growth Spurt

A stable international demand and strong domestic demand for Philippine tourist destinations will sustain the current expansions of tourism facilities and services in the country. The continued expansion in capacity prepares Philippine Tourism for the next growth spurt when major markets recover.

--------------------------------------------------------------------------------

[1] As of October 2008
[2] As of September 2008
[3] Data from other countries in Asia Pacific data not available
[4] English as a Second Language

PRESS RELEASE
14 July 2009
Secretary Ace Durano

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Philippines ecotourism is varied and unlimited. That is why there are groups of who wanted to promote Philippines as ecotourism destination. These groups are the Department of Environment and Natural Resources (DENR), Department of Tourism (DoT), ABS-CBN Foundation, Inc.’s Bantay Kalikasan, and Conservation International Philippines. These group has already agreed to work together for the promotion of the “Magandang Pilipinas”, a project that will boost up the country’s ecotourism and as a world-class ecotourism destination.

The pilot ecotourism project sites that the parties has agreed to manage in a memorandum of agreement, has been identified as a high ecotourism potential with beautiful scenic attractions and are endowed with rich biodiversity. These sites are mostly protected area in the Philippines. Under the agreement, the parties agreed to manage existing and pre-identified ecotourism sites in the Philippines and promote specific ecotourism sites.

The sites include the Verde Island Marine Passage Corridor in Batangas (center of the center of marine shorefish biodiversity’); Puerto Princesa Subterranean River National Park (underground river); Donsol, Sorsogon (whale shark watching); El Nido, Palawan (marine protected area and limestone karst); Tubbataha National Marine Park (coral reef); Banawe Rice Terraces, Ifugao; Mayon Volcano, Albay; Pamilacan, Bohol; Hundred Islands, Alaminos, Pangasinan; Sapang Bato, Angeles City, Pampanga; Lake Sebu, South Cotabato.

The group believed that Philippines will excel in this area. Promoting the Philippines as a World Class Ecotourism Destination will boost up the influx of tourist, visitors and locals to the ecotourism sites that will surely generate income.

PRESS RELEASE
10 July 2009
By Etravel

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The Department of Tourism will launch another tourism promotion showcase for the CALABARZON Region at Intramuros: History Town Philippines with the theme Excite! Delight @ the Sights.

The CALABARZON region composed of the provinces of Cavite, Laguna, Batangas, Rizal and Quezon, with DOT’s Regional Director Louella Jurilla, leads the collaboration of efforts with the Governors, Mayors and tourism business movers to package the elements of an enriching travel experience when visiting the region. Home to the country’s outstanding resorts and natural attractions, the region has occupied the top slot in the domestic travel market for several decades.

With unique travel packages that cater to a diverse market, the best reasons for visiting the region are wellness and spa sessions, cuisines, hot spring baths, beach and diving safaris, golf tournaments, pilgrimages, historic sites, arts, crafts, Spanish colonial churches and homes. All these and more will be featured under one roof at the Clamshell at Anda and Sta. Lucia Streets at Intramuros.

The Clamshell will house the 2-week travel and tourism exposition of the CALABARZON provinces and will feature as well, the cultural assets and the best products of the region, from 10:00 a.m. to 10:00 p.m., July 14 to 25, 2009.

PRESS RELEASE
09 July 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) remains unhampered at the increasing number of A (H1N1) cases in the country, optimistic that complete recovery of all confirmed patients is on the upswing.

As of 3:00 PM yesterday, June 25, 2009, there have been 727 reported cases of the virus, of which 536 or 74% of the total confirmed cases since May of this year have fully recovered from the symptoms. Based on data from the Department of Health (DOH), a notably rapid recovery is evident. To date, 85 more patients have completely recovered from the pandemic flu and were sent home, while new cases numbering 123 are being closely monitored.

According to Tourism Secretary Ace Durano, “From a global perspective, the H1N1 flu is no different from the known seasonal flu; it is mild and treatable. In fact, in the US and Mexico where it all started, it is perceived and responded to just like any other seasonal flu. The state of the global economy is still the biggest challenge for the industry.”

He added, “In Australia where the most H1N1 cases in Asia Pacific are recorded, the population has already overcome the initial psychological scare that an unknown virus naturally brings. Comparing such cases with the Philippine scenario, what we have is even milder. In the country, while the occurrences of the virus are in populated areas, these are not in main tourism destinations.”

“As far as the industry is concerned, my job is to make sure this temporary concern will not distract the industry from pursuing opportunities in the near- and medium-term,” Durano further said.

The DOT likewise reported that at present, 50 foreign tour operators from France, Switzerland, China, US, Canada, as well as Asia Pacific countries are here in the Philippines for the purpose of updating themselves on the new hotels, resorts, destinations, and tourism experiences in the country.

For the previous months, the DOT has echoed the statements of the World Tourism Organization (WTO) and the World Health Organization (WHO), issuing no travel restrictions.

As of 9:07 AM today, June 26, 2009, the WHO also reiterated that globally, the virus is not mutating for the moment and is stable.

The DOT’s marketing departments and regional units remain on heightened alert for any case of flu-like symptoms from arriving tourists.

DOT Marketing Teams report no buyer cancellations, especially for the present Philippine International Travel Fair (PITF) in Cebu, one of the biggest travel events in the country; and MICE Mart, also an important tourism event slated for the year.

Tourism attachés reported no cancellations or deferment in East Coast, Midwest, West Coast, US and Canada. Instead of expressing anxiety, American travelers planning to go to the Philippines have inquired more on the thermal scanning procedures and the quarantine process.

Ground handlers from the European market segment have issued no cancellations resulting from the flu, and agree that since it is the off-peak season, arrivals at this time are almost negligible. For France and Switzerland, the focus now is on air safety, following the recent Air France tragedy.

The DOT strongly urges tourism stakeholders and partners such as transportation services, hotels, resorts, restaurants, and other tourism establishments, to be even more vigilant and impose stricter measures on proper hygiene to prevent the further spread of the virus.

Every step is being taken to ensure the safety of everyone. Airports and all concerned establishments from the tourism sector continue with their strict monitoring of incoming travelers who show initial symptoms.

PRESS RELEASE
26 June 2009
By WOW Philippines

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The Department of Tourism is set to welcome more than 300 tourists from two Indian MICE (Meetings, Incentives, Conventions and Exhibitions) groups, Italco, a cement company and Quality Circle Forum.

Italco is a cement manufacturing company, while Quality Circle Forum is a group of professionals involved in quality control for both government and private entities in India.

The groups are scheduled for shopping and clubbing around Metro Manila’s cosmopolitan districts and island-hopping in Cebu’s prime beaches.

“The emerging market of India is a significant source of arrivals, specially since global tourism groups point to the remarkable growth of India’s outbound tourists which are also in the high-spending bracket,” said Ace Durano, Secretary of Tourism.

The tourism chief cited the International Tourism Bourse (ITB) World Travel Trends Report 2009, wherein India’s outbound travelers recorded a 13% increase in overall trip volume in 2008, surpassing initial forecasts.

According to the report, more and more destinations are setting up tourism offices in India which is a booming source of arrivals that augment slowdowns in other affected markets.

“Indians also travel in groups not only for MICE events but also with their family. And as a recession-proof segment, they will not hesitate to spend on high-end accommodations such as five-star hotels and shopping sprees at our first-rate malls,” shared Eduardo Jarque, Jr., Undersecretary for Tourism Planning and Promotions.

India has been billed as a star emerging market with its more than 1 billion residents and burgeoning middle class. Business trips comprise the bulk of its outgoing travels. The UN World Tourism Organization (UNWTO) likewise predicts more Indian travelers with its forecast of 50 million outbound tourists by 2010.

PRESS RELEASE
26 June 2009
By WOW Philippines

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The Open Doors monument in honour of the Philippines has been unveiled at the Rishon Lezion Memorial Park in Israel yesterday, forging stronger ties between the two countries.

Tourism Secretary Ace Durano, who was Guest of Honour at the event, said, “This monument commemorates the Philippines’ selfless efforts in opening the country for thousands of Jews, where they found a safe haven during a difficult period in their history. It is indeed an honour to remember this strong connection, at a time when the world is faced with a lot uncertainty and challenges.”

The Open Doors marker now sits as a historical landmark recognizing the Filipino people for their ‘courage, hospitality and the determination… to give humanitarian support for the European Jews seeking refuge from the Holocaust in the 1930s,’ according to the Philippine embassy in Israel.

Durano added, “This is a remarkable milestone to further better linkages between the Philippines and Israel. We are one of the first to recognize the State of Israel, and today the warm relations between our countries continue.”

In 1939, fully understanding the crisis the Jews were facing, President Manuel L. Quezon was instrumental in making ten thousand visas earmarked for travel to the Philippines. He declared an open doors policy, making a difference in the lives of thousands of Jews, some of which were in the event to celebrate the remarkable occasion.

Also present in the historical unveiling was Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr., who noted, “The warm hospitality of the Filipino people undoubtedly shed light on one of the Jewish people’s most trying times. This same characteristic has always drawn people from different cultures to Philippines. Aside from the destinations, the Filipinos’ hospitable spirit continues to leave a lasting mark on others.”

Reinforcing President Quezon’s open door policy were provisions for housing in Marikina in 1939, and an allotment for a farm and large settlement area in Mindanao for the Jewish refugees before the outbreak of World War II.

Such episodes were documented in a book Escape to Manila by Frank Ephraim, a Holocaust survivor. Four years ago, this book inspired the creation of the Open Doors monument through the initiative of the late Ambassador to Israel Antonio Modena, who died in Manila in February 2007.

In his book, Ephraim wrote, “The Philippines held out a promise of a safe haven from Nazi oppression, offering survival from mass murder of the Jewish people in Europe.”

The monument, showing modern conceptual doors, was designed by acclaimed Filipino artist Jun Yee. According to Yee, “The rising design of the open doors represents ‘soaring in triumph.’ One cannot imagine a more fitting symbol for this occasion than the Open Doors, dramatically and contemporarily designed.”

Philippine marble tiles from Romblon were used for the monument, along with metal sheets and reinforced concrete for the base.

Jarque mentioned, “The marble tiles coming from the island of Romblon, the heartland of our country, symbolize our country’s part in Israel’s story. The Jewish community in the Philippines and in other parts of the world also supported this initiative, and it is heartening to know that our friendship with the Jewish people have emerged stronger.”

PRESS RELEASE
23 June 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Madrid, Spain, 18 June 2009 - The worldwide travel and tourism industry was gratified to learn that the UN Secretary-General and the World Health Organization (WHO) both recommended against restrictions on travel and border closures despite the move to phase 6 pandemic status of the A(H1N1) influenza virus.

Specifically, Dr. Margaret Chan, Director-General of WHO, stressed in a
statement to the press on 11 June 2009 that "WHO continues to recommend no restrictions on travel and no border closures".

On the same day UN Secretary-General Ban Ki-moon stated that "we must guard against rash and discriminatory action, such as travel bans or trade restrictions".

The move to phase 6 is based on the geographic spread of the influenza
A(H1N1) virus and is not related to its severity. The current overall
assessment of the severity of the virus remains moderate.

WHO points out that limiting travel and imposing travel restrictions would have very little effect on stopping the disease, but would be highly disruptive to the global community.

In order to protect themselves and others under the current situation,
individual travelers are cautioned to act in a responsible manner towards themselves, towards those around them and in the host communities of their destinations. They should familiarize themselves with the simple prevention practices that apply in daily life and while travelling such as hand-washing and normal cough etiquette. People who are ill should delay travel plans. Returning travellers who show influenza symptoms should contact their health care provider.

Travelers are encouraged to stay informed. They should check regularly with www.SOS.travel and other reliable resources for the latest updates and information issued by health and travel professionals to monitor any
developments.

PRESS RELEASE
19 June 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Herds of local and foreign devotees and tourists are expected to attend the 2009 Marian Voyage of Peace, which gathers the biggest number of miraculous Marian images from the Northern Philippines.

Organized by the Department of Tourism in partnership with the Cagayan North Convention and Visitors Bureau (CNCVB), the Marian Voyage of Peace begins with a fluvial procession of Our Lady of Piat from Aparri to Tuguegarao City.

Touted as the Mecca of the Devoted Pilgrims, the Cagayan Valley is home of Our Lady of Piat which is known to grant miracles and divine interventions to Marian devotees.

The region will host the event wherein ten (10) images of the Blessed Virgin Mary will be brought from their parish and housed in different churches within the Vicarate of Tuguegarao City, Penablanca, and Iguig.

“It’s a once in a lifetime event for Marian devotees all around the world as the different titles of miraculous images of the Virgin Mary will come together in one venue. Aside from being a religious ritual, this is also a spectacle for foreign tourists as it highlights our culture of spiritual fervor,” said Ace Durano, Secretary of Tourism.

The Marian Voyage of Peace will include the following images of the Blessed Virgin Mary:

1. OUR LADY OF MANAOAG - Pangasinan
2. IMMACULATE CONCEPTION - Bulacan
3. OUR LADY OF FATIMA - Valenzuela
4. NUESTRA SEÑORA DE CARIDAD - Ilocos Sur
5. OUR LADY OF CHARITY - Agoo, La Union
6. NUESTRA SEÑORA DEL MAR DE CAUTIVA - Sto. Tomas, La Union
7. OUR LADY OF BADOC - Ilocos Norte
8. OUR LADY OF GUIBANG - Isabela
9. OUR LADY OF NAMACPACAN - Luna, La Union
10.OUR LADY OF PIAT - Cagayan

“Aside from the religious festivities, there will be tours of local attractions for foreign and local guests. Since there will be droves of people attending this big event, we don’t want to miss the chance to promote the unique sights in Cagayan Province,” shared Eduardo Jarque, Jr., Undersecretary for Planning and Promotions.

Blessida Diwa, DOT Region 2 Director added, “We have tapped all our partners such as the hotels and tour operators in host communities to prepare for our guests from all over the country and abroad. We have likewise reminded everyone our advocacy for fair pricing amidst the influx of tourists.”

The CNCVB will offer tour packages that include an exploration of Callao Caves, a crossing of Pinacanauan River in Penablanca, a trek to Iguig Calvary Hills where life-size scenarios depicting the Stations of the Cross are found, and a heritage tour of Spanish colonial churches.

From Manila, PAL Express and Cebu Pacific flies to Tuguegarao City everyday. Aircon buses of Victory Liner from Kamias, Sampaloc and Pasay (524-7111; 525-1067), Florida Liner from Cubao and Sampaloc (912-5354) and other bus companies have daily trips to Tuguegarao City.

For more information contact CNCVB at (078) 844-0755 or CNCVB President Lito Luna at 0917-578-0037 and 0923-454-5949.

PRESS RELEASE
18 June 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Honesty has its own reward. For Corporals Eduardo Duran and Irvin Hawk of the Ninoy Aquino International Airport (NAIA) police, it’s a family holiday in any of the country’s top destinations.

The two honest cops were recognized by the Department of Tourism (DOT) for returning a black bag containing wads of Russian Rubbles and US Dollars equivalent to almost P500,000 cash. The owner of the bag turned out to be Russian tourist Sergey Zhelenzyak, who was with his family for a vacation in the country.

“The tourism industry commends people like Corporals Duran and Hawk who render excellent service and present the best of the country through their exemplary ways. We hope our small token of appreciation highlights their big deed,” said Durano. The cops, accompanied by M/Gen Angel Atutubo (Ret), Assistant General Manager of the Manila Airport Authority, paid a courtesy call at the DOT office.

Duran and Hawk, in an interview, mentioned that Zhelenzyak was profusely grateful to them for returning his bag, with the money and other contents which included a digital camera, intact.

“These gentlemen prove that our people are also one of the best reasons to visit the country. Even the finest, luxurious services can never outshine the warmth, honesty and sincerity of our people,” said Undersecretary Eduardo Jarque, Jr., Tourism Planning and Promotions.

The two airport cops found the bag unattended in one of the immigration counters at the NAIA. They reported the lost bag which had an identification tag in Russian writing, to their Intelligence Division. After paging for the owner and getting no response, Duran and Hawk tracked him down through his embarkation card at the Immigration Counter. They finally reached Zhelenzyak, who was already in Bacolod, through his travel agent.

The tourist told them that he didn’t expect to get his money back, which he was saving for a holiday in the country with his family. Zhelenzyak, who was on his fourth visit to the country, vowed to them that he will promote the Philippines and the commendable values of its people.

Duran has been an airport police for 10 years, while Hawk has rendered service for 27 years.

PRESS RELEASE
17 June 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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For the information of all concerned, the Department of Tourism (DOT) is closely coordinating with the UNWTO and the Tourism Emergency Response Network (TERN) in providing timely information on the status of the spread of the Influenza A (H1N1) virus throughout the world.

Locally, the DOT has been regularly sending guidelines, instructions and advisories to all our regional offices for immediate dissemination to all stakeholders in their respective areas of operations. These actions are meant to assist and guide the industry in the prevention, proper management and mitigation of Influenza A (H1N1) cases should anyone exhibit symptoms of the virus or should this occur in any of the tourism related establishments in the country, especially hotels, resorts and lodging houses. The DOH recently issued Interim Guideline No. 6 on the pre-emptive and precautionary measures to be observed by personnel and guests in hotels and similar lodging establishments to prevent or mitigate the impact of an Influenza A (H1N1) pandemic.

The Department is requesting compliance of all tourism related establishments to observe the following pre-emptive and precautionary measures as prescribed by the DOH:

A. Pre-emptive Precautionary Measures
1. Keep yourself informed. Know the status of the Influenza A (H1N1) infection globally, in the country and, more specifically, in the city or municipality where your establishment is located through print, radio, TV, the internet and other reliable sources of information.
2. Search and post important contact numbers. The Influenza A (H1N1) hotline is (02) 711-1001/1002 or email messages may be sent to doh_hems@yahoo.com. Find out from your local health offices the names, location and contact numbers of the designated referral hospitals nearest your area.
3. Share information. Provide all staff and guests with leaflets and other visual or information materials to remind them of the general precautions to avoid catching or transmitting the virus, and other related respiratory tract infections. Request for staff orientation from local health authorities, if necessary.
4. Encourage reporting. All staff and guests should be instructed to report to management any occurrence of flu-like illness (fever and cough, sneeze, sore throat, runny nose, etc.) within the hotel or accommodation premises. Encourage reporting by instituting confidentiality measures for this kind of information that should be kept from other guests and limited to a few responsible staff. Refrain from imposing salary deductions on staff found to have the flu.
5. Provide medical and nursing services. Develop in-house medical or nursing services and if necessary, create a Task Force that will act as the group of individuals primarily responsible in immediately addressing a situation or concern. Network with the nearest local government office and nearest hospital facility for proper referral of guests who may fall ill during their stay.
6. Keep a watch list. Review and analyse your guest lists for travellers from countries that have reported confirmed and suspected cases, and assure them of immediate assistance should they show symptoms of being infected with the virus.
7. Enforce cleanliness.
a. Train staff to protect themselves through regular personal hygiene, frequent hand washing, use of masks and strict adherence to rules on surface disinfection.
b. Ensure the adequate and available supply of cleaning materials, tools and disinfectants to clean premises and decontaminating rooms used by guests who are ill.
c. Ensure the adequate and available supply of soap, running water, protective masks, gowns and gloves for staff use when necessary.

B. Management of Guests who exhibit Flu-like Illness
1. Use available health services. If personnel are concerned about the condition of a guest, or if a guest requests access to medical services, immediately inform the hotel physician for initial assessment of the guest and refer the guest to the DOH thru Tel. Nos. (02) 711-1001/1002.
2. Do not panic. There are ways to protect yourself from getting the virus:
a. Refrain from employing discriminatory action against a sick person with flu-like symptoms or illness for fear of contracting or spreading the virus.
b. Remember that Influenza A (H1N1) is only one of the many flu-like illnesses we have in the country.
c. Keep the sick confined in his/her room originally used until trained transport providers are available to conduct the ill guest to a designated referral facility for laboratory testing.
3. Gentle reminders. Remind guests to practice sanitary lung clearing procedures like covering the nose and mouth when sneezing and coughing using disposable tissue papers and hand washing.
4. Immediate action. Aim to provide the guest who has flu-like symptoms or illness with immediate medical services.

C. Room and Area Decontamination
1. Ventilate the room by opening external windows.
2. Remove bed linen and towels and place them in disposable bags separate from linen and towels of non-sick persons.
3. Dispose of all disposable items such as sachets, toilet rolls and used items in sealed bags immediately.
4. Ensure that prompt action is taken to clean areas that may have been soiled by secretions.
5. Ensure that hard surfaces like door handles, light switches, taps, kitchen worktops are cleaned more frequently than usual using regular cleaning products.
6. Clean remaining items using water and detergents, and frequently clean surfaces of furniture, appliances, flooring and panes with disinfectants.

D. Protection and Monitoring of Hotel Personnel
1. Staff who clean rooms occupied by guests who have fallen ill must wear personal protective equipment (PPE) such as fit-tested N95 masks, disposable hand gloves, eye protective goggles/ shield and gown. Take off and dispose of PPEs in standard manner.
2. For routine cleaning of rooms and spaces, encourage the use of disposable gloves and surgical masks.
3. After routine disinfection of rooms or decontamination of a room or area previously occupied by a suspected case, wash hands thoroughly with soap and water and any alcohol-based hand sanitizer.
4. Maintain an updated list of contact details of each member of the hotel crew or staff.
5. Review attendance records and reports of staff illness at the start of each day, and determine if there is a pattern of absence secondary to communicable diseases.
6. Provide medical consultation benefits to staff including opportunities to go on a self-imposed social distancing when they develop flu-like symptoms.

For strict compliance.

09 June 2009

Sgd.
ACE DURANO
Secretary

PRESS RELEASE
15 June 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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GRACIOUS PINOY HOSPITALITY CAPTURES HEARTS OF FOREIGN DELEGATES

Gracious Filipino hospitality warmed the hearts of 25 international speakers, experts, buyers and guests, who were mostly first-time visitors of the country, when the Department of Tourism hosted their stay for the first Philippine Health and Wellness Tourism Summit dubbed “Embracing Health and Wellness in the Heart of Asia” last October 22-25 at Sofitel Philippine Plaza Manila.

Proving that the Philippines is truly “The Heart of Asia” when it comes to health and wellness tourism—one that offers complete wellness experience that heals body, mind, heart and soul—international delegates and speakers from the United States, Canada, Australia, India, Russia, Japan, Czech Republic, South Africa and Malaysia were treated to meaningful events that made their stay both enjoyable and learning-filled.

STORY: GRACIOUS FILIPINO HOSPITALITY AT THE PHILIPPINE HEALTH AND WELLNESS TOURISM SUMMIT

Throughout the four-day summit, Gold’s Gym fitness experts led guests in invigorating Morning Wellness Activities, including pilates, yoga and Qi gong, at Sofitel’s SoFit Gym and Sea Wall

On their first night, they sailed off towards Manila Bay on board the Presidential Yacht “Ang Pangulo”. At the exclusive “VIP dinner-affair” attended by top health and wellness tourism stakeholders and players, the international delegates were treated to a rousing welcome by the Philippine Navy Band, entertained by fine musicians throughout the entire cruise and treated to a hearty cuisine prepared by Sofitel Philippine Plaza Manila.

Filipino and international guests of the Philppine Health and Wellness Tourism Summit 2008 pose before they sail away on board the Presidential Yacht “Ang Pangulo” for an exclusive dinner and entertainment cruise.

The formal “Welcome Party” for both foreign and Filipino delegates took place the next night at the Sunset Pavilion of Sofitel. During the program, guests tried the spa vignettes showcasing spa treatments of Sofitel’s Le Spa; joined a rejuvenating yoga demonstration and pulsating aero-dance exhibition; participated in a celebratory toast and ceremonial candle-lighting led by Tourism Undersecretary Cynthia L. Carrion; partook of nutritious and healthy offerings from Sofitel’s “Cuisine Vitale” menu; and enjoyed a whole night of ballroom dance performances, singing and dancing.

23rd SEA Games DanceSport Gold Medalists Belinda Adora and Ryan Jago wowed the guests with their splendid performance at the Welcome Party

The indefatigable DOT Undersecretary Cynthia Carrion delivers her speech at the welcome party. Usec. Carrion received countless praises for her leadership in bringing the country at the forefront of global health and wellness tourism industry and being able to gather the industry’s world and Filipino experts in one event

Famous doctor of Hollywood celebrities Dr. Robert Keller was one of the prominent speakers featured at the summit. Shown here in photo with his lovely wife, Susan Keller, during the VIP dinner at the presidential yacht. First time to visit the Philippines, Dr. Keller only had good words for the Filipinos’ warmth and hospitality.

Department of Tourism Undersecretary for Sports and Wellness Tourism Cynthia L. Carrion with Reginald Saxton, president of Texas-based Medical Headway, Dr. Vicky Belo of Belo Medical Group and Rose Libongco of Sofitel Philippine Plaza.Department of Tourism Undersecretary for Sports and Wellness Tourism Cynthia L. Carrion with Reginald Saxton, president of Texas-based Medical Headway, Dr. Vicky Belo of Belo Medical Group and Rose Libongco of Sofitel Philippine Plaza

Summit speakers from the Czech Republic Dr. Petr Kolisko, a research scientist and professor and Dr. Milada Sarova, a specialist in Internal Medicine, Balneology, Rehabilitation, Homeopathyand Acupuncture, with Eva Kiess, lead for Accreditation Canada International.

The “Gala Dinner” at the ballroom of Dusit Thani Manila hosted by the Makati Tourism Foundation (MTFI), which, together with the Makati City Government, earlier launched Makati City as the country’s health and wellness tourism hub. Guests, led by Tourism Usec. Carrion and Health Usec. Jade del Mundo, enjoyed the lively Caracol traditional welcome, a refreshing selection of Filipino music in harp and a breathtaking acrobatic show.

A Czechoslovakian guest parties with the young Caracol dancers

Makati Tourism Foundation president Celine Clemente welcomes Usec. Cynthia Carrion and Jerry Rollin at the Gala Dinner

PRESS RELEASE
Medical Article 03 June 2009 By The Heart of Asia

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The Philippines continues to welcome high-spenders from the Middle East as the Department of Tourism (DOT) leads the country’s participation to the Arabian Travel Market (ATM) this week in Dubai, United Arab Emirates.

Tourism chief Ace Durano said, “This market offers a bright potential due to the high spending capacity of its travellers. In 2008, the country received a total of 40,508 arrivals from the Middle East."

According to DOT Research and Statistics Division, this figure represented a growth rate of 13.51% from the previous year. For the first quarter of 2009, visitor numbers have already grown by 20%.

“The Philippines has been strong in luring investors, despite the global crunch. RP joining a unique and significant travel fair shows our readiness to nurture business investments in the country and continually spur economic growth,” Durano further said.

The ATM is the industry’s leading travel and tourism exhibition dedicated to unlocking the business potential within the Middle East region. Uniting key market players from six continents, the Arabian Travel Market is four days of intensive meetings, seminars, press conferences and networking opportunities.

“Our participation in this unique travel event signals continuing growth from this niche market segment. Travelers from the Middle East find our country suitable for shopping, conventions and investments. Expanding travel options for this segment is a direction the DOT is taking,” noted Tourism Undersecretary for Planning and Promotions Eduardo Jarque, Jr.

Marketing Team Head Benito Bengzon, Jr., explained, “With over 14,000 visitors representing 114 countries last year, the ATM will be attended by key market players from all over the globe. We are enthusiastic to lead our country’s contingent, which offers the best of the Philippines to travelers and business investors.”

Now on its 16th year, the ATM is an avenue for a well-participated Philippine delegation comprising of hotels, resorts, and travel agencies from Manila, Cebu, and Boracay. The country’s 60-square meter booth highlights shopping and beach destinations, among the prime travel choices for the Middle East market.

PRESS RELEASE
07 May 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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7 May, 2009, SIARGAO, Philippines – The Department of Tourism (DOT) is co-hosting this year’s Invitational Game Fishing Tournament here today, together with the First District of Surigao del Norte.

Ace Durano, Secretary of Tourism opens this landmark event with Her Excellency President Gloria Macapagal-Arroyo, together with Rep. Francisco Matugas of the First District of Surigao, and attended by local and foreign dignitaries.

“With our specialized tourism activities, the country is ready to be positioned as a significant game fishing venue. Blessed with a prime location, the Philippines is ready to welcome enthusiasts of this unique sport,” said Durano.

Considered as a form of recreational fishing as well as a legitimate sport, game fishing targets to catch the largest bony fish in the open sea, a timely initiative as the country’s tourism industry continues to go for niche marketing to get a ‘big catch’ of arrivals for 2009.

Durano reiterated, “Domestic travel is a key component in the country. We continually encourage activity in local communities, and with events like this enjoining both local and international delegates, we are assured that tourism growth is on a very solid foundation.”

The scenic coastal town of Pilar, Siargao Island, Surigao del Norte is host to second run of this international tournament, expecting to draw numerous local and foreign anglers from Australia, Canada, Malaysia, Russia, Taiwan and the United States.

Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr remarked, “This will certainly boost Surigao's tourism industry, which is also known as a surfing destination. Breathtaking views of coastlines and sunsets and a wide array of activities continue to captivate travellers the world over.”

Matugas agreed, “Cloud Nine, the largest mangrove forest in the country at 8,760 hectares, pristine white sand beaches, and tropical marine life-rich coral reefs, continue to attract a huge volume of tourists each year.”

Resolute that tourism is the prime vehicle for development in the island and of the whole Province of Surigao del Norte, he added, “With enhancement of the area’s travel opportunities, tourism will be a major contributor to the upliftment of the community’s livelihood.”

PRESS RELEASE
07 May 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The country's participation in the recent Asia Pacific Incentives and Meetings Expo (AIME) 2009, held in Melbourne, Australia, reaped fruitful results. Led by the Department of Tourism (DOT), the RP delegation composed of leading tourism industry players Shroff Travel, Crowne Plaza Galleria, Shangri-La’s Mactan Resort and Spa and Shangri-la Makati, Hyatt Hotel & Casino, and Intas Destinations, Rajah tours, T.R.I.P.S. Travel, SMX Convention Center, Boracay Regency Beach Resort and Convention Center, Seascapes Mactan, Shroff Travel, Destination Specialist Cebu, and Philippine Airlines.

Business to business appointments were a focus, allowing the members of the country’s contingent to maximize their participation in one of Asia Pacific’s most anticipated travel trade shows. All were enthusiastic about the number of finalized bookings for the year. Shown in photo are business appointments by Sheena Shroff (second from left) of Shroff Travel, and Merlyn Abora (right) of Destination Specialists Cebu.

PRESS RELEASE
07 May 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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SHANGHAI, CHINA -- The Philippines was named the ‘Most Popular Destination in Asia’, after a public vote and a strict evaluation process undertaken by professional jurors from the Shanghai Municipal Tourism Administration and VNU Exhibitions Europe, at the recent World Travel Fair (WTF) 2009.

“Our country receiving the highest laurel in Asia’s leading source fair in China is a notable milestone in the industry’s optimism in sustaining the momentum generated from efforts to reach this important market segment,” said Ace Durano, Secretary of Tourism.

The tourism chief added, “The Philippines is one of the fastest growing destinations in China’s outbound travel industry, recording a 74% month-on-month growth rate in visa issuances for February of this year. We are also the nearest tropical beach country for the Chinese, as Manila is only 2 hours away from Guangzhou, while Cebu is only 3 hours away from Shanghai.”

Durano likewise attributed the win to the country’s competitive tour pricing, the remarkable progress of the transportation sector and the Filipino’s friendliness and hospitality.

Dubbed as the ‘Outbound Travel Industry's Leading Source Fair in Asia, the WTF receives thousands of travel buyers from China, Asia and the rest of the world, who come to hold exchanges with more than 500 exhibitors from 62 countries, held at the Shanghai New International Expo Centre.

“The Chinese travellers rank our country’s beaches and heritage sites high, as proven by the various recognitions they have awarded to our tourist spots,” Durano said further.

Beach holidays rank 79% among the top leisure activities undertaken by the Chinese, according to an outbound travel study in China, while the International Visitor Survey conducted by the DOT reported that foreign visitors rank the country highest for visitor satisfaction in terms of Filipino hospitality.

Due to its strong partnership with a consortium of travel agents, the DOT has urged the transportation sector to open direct chartered flights and daily regular flights to Cebu and Manila. These developments have reflected a 61% increase in number of chartered flights operated in 2008 compared to last year.

Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr. was enthusiastic to point out that the country has always garnered positive feedback from Asian tourists, “The Philippines has managed to secure, among others, the Best Leisure Destination in the last year’s WTF, for Boracay; the Top 10 Island Getaways for Chinese Summer Travel, for Bohol; the only Asian entry in the list of premier destinations in the acclaimed World Traveller Magazine; and Top 10 Most Searched Destination among Shanghai online users.”

Jarque was referring to Baidu, the biggest search engine in China capturing 68% of the Chinese online market (Google a distant second with 20% market share), which listed the Philippines in the Top 10 most searched travel destination among Shanghai online users from its latest report.

Meanwhile, Arlene Alipio, head of DOT Team China, noted that the flourishing outbound travel of China has been propitious to the Philippines as well, “Recent statistics from the China National Tourism Administration show that the number of Chinese travellers reached 34.4 million in the first nine months of this year, up by 14.8 percent year-on-year. In September alone, about 3.7 million Chinese people travelled overseas, an increase of 9 percent year-on-year. “

Shanghai-based Philippine Tourism Attaché to China, Gerry Panga, shared, “The country’s continued and consolidated efforts in promoting a wide array of travel opportunities to its Asian neighbours have indeed resulted to our strong market performance despite the global crunch.

RP posted a growth rate of 58.5% in 2008 in terms of visa issuances for travel to the Philippines from Eastern China plus Sichuan and Chongqing. Current growth rate stands at 20% from January to March 2009, making the Philippines one of the fastest growing outbound destinations for Chinese tourists.

PRESS RELEASE
17 April 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Bali, Indonesia, 3 April 2009 – The tourism industry continues to be amongst the most dynamic economic sectors, generating a wide range of benefits including a growing contribution to GDP, in some cases over 10%, and substantial foreign exchange earnings. Tourism as a reliable tool for sustainable job creation was at the centre of the 5th UNWTO International Conference on Tourism Statistics ( Bali, Indonesia, 30 March-2 April), with 450 participants from 70 countries and nine international organizations.

Tourism plays a crucial role in the creation of employment, which is especially important during the current economic crisis. The key challenges are to establish sustainable policies to enhance both the quantity and quality of employment in the tourism industry.

Participants in the Conference underscored the importance of public-private cooperation, particularly in the framework of advancing the Decent Work Agenda promoted by the International Labour Organization (ILO, a key partner of UNWTO within the UN family). In this regard it was agreed to both protect and promote the Tourism Satellite Account (TSA) as a powerful brand which should be carefully developed and applied for the measurement of tourism’s contribution to developed and developing economies alike.

UNWTO’s Secretary-General ad interim Taleb Rifai said that “It’s crucial that we offer technical assistance to our Member States to enable them to measure how many jobs tourism generates in the economy, tourism’s contribution to GDP, and tourism’s ranking in comparison with other sectors of the economy”.

The International Conference on Tourism Statistics coincided with the efforts of the G20, meeting in London , UK , to stimulate the global economy. The TSA further underscores the potential of tourism and travel in any stimulus package and the shift towards a green economy, as stated in an open message by UNWTO to the G20.

Against this background, Mr. Rifai added that “In many countries, tourism has suffered from a lack of political and popular support because its true economic significance has often been underestimated. Now there is increasing awareness of tourism’s role as a productive activity and its potential to generate employment, government income and other benefits whether directly or through induced effects in the economy. This is increasingly important due to the role tourism can play in combating the current crisis.”

The Conference was jointly organized by UNWTO and the Ministry of Culture and Tourism of the Republic of Indonesia , with the support of the UN Statistics Division (UNSD), the Department of Economic and Social Affairs (DESA), the ILO and the Organization for Economic Cooperation and Development (OECD).

PRESS RELEASE
15 April 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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CEBU CITY - As part of its thrusts to promote tourism in the countryside, the Department of Tourism yesterday announced the availability of financial grants for small tourism-related businesses under its Grassroots Entrepreneurship for Eco-Tourism (GREET) program.

Tourism Undersecretary Phineas Alburo told the 888 News Forum yesterday that so far, around 50 small businesses nationwide have already been approved under the GREET program with over P12 million released to entrepreneurs with feasible tourism-related businesses.

The program seeks to enhance livelihood opportunities for promising entrepreneurs who can best explore the inherent tourist-drawing potentials of eco-tourism sites.

"This is to support our thrust of promoting and helping not only big-time businesses in the industry but also small-time shops that offer local delicacies, souvenirs and other eco-tourism-related activities," said Alburo.

Since the implementation of the program in 2008, Alburo said the DOT has received 410 proposals from entrepreneurs whose businesses range from production of pasalubong, wood carvings as souvenirs, small-time kayaking tours, among others.

"We are not just concentrating on big-time businesses. With the GREET program, countryside tourism will be further promoted and we can always ask family members of our beneficiaries to support us in our endeavors," said Alburo.

Under the program, an entrepreneur who has a feasible enterprise will get P50,000 to P100,000 cash grant, depending on the type business, to augment capital, buy inventory and equipment, or for other needs of the business.

The DOT will closely monitor the funded projects and give advice to the entrepreneur if needed to ensure success, the official said.

In Central Visayas, eight SMEs have already benefited from the program, including the production of pasalubong in Anda, Bohol; wood carvings in Loboc, Bohol; kayaking in Danao and Bantayan Island, Cebu, among others.

Tourism Secretary Ace Durano earlier said community participation is one of the focuses of the program.

He cited that in Donsol, Sorsogon, the community had champion the GREET Program through their whale shark watching. The other areas with current program fundting are in Bohol where the Chocolate Hills are located and in Siargao in the Caraga Region.

PRESS RELEASE
18 March 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Boracay Island, the Philippines' tropical paradise is one of the best beaches in the world, according to Grazia, a weekly Australian magazine featuring the high life of fashion, celebrity life and travel. Reviews have noted it as 'an absorbing, exciting and eminently readable magazine that features an unrivalled mix of news and trends in travel and beauty.'

According to Ace Durano, Secretary of Tourism, "Our country's exposure in different renowned publications abroad show that we are continually on the world's blue list."

The tourism chief was referring to the number of investments in one of the country's prime tourist destinations. He added, "Boracay is an undisputed wonder. Travelers who have been here know that it is indeed among the world's best."

The island, blessed with crystal-clear waters, ultra-fine white sand, has been a constant in beach lovers' top ten list.

"Despite the number of developments on shore, its charms still captivate numerous travelers," Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr., noted.

Tourists who are enthralled with a healthy mix of nature and island party vibe find the perfect combination in Boracay Island.

Varied activities are also featured, such as sea sports, beach volleyball, skim boarding, kite surfing, sailing and snorkeling tours, and bar hopping, sunset viewing, trail hiking, and mountain climbing, among others. Notable spas and wellness centers also dot the island, a convenience which travelers look for – the chance to be pampered after being active and basking under the sun.

"The magazine has been a huge success and we are confident that the Australian audience will respond enthusiastically to the magazine's fresh approach to lifestyle and travel," Jarque commented on the Boracay mention.

Grazia is a joint venture of ACP and Hearst Magazines International. ACP Magazines' Group Publisher Women's Lifestyle Pat Ingram, said: "There is a buzz and anticipation about Grazia that does bode well for its success. It's new, it's different and it has highly creative and experienced editorial teams research on the best products, the finest destinations to promote to our readers."

Boracay tourist arrivals have continued to increase for the past year, reflecting a 5.61% growth rate for the final quarter of 2008. According to the Department of Tourism (DOT) Region VI, tourism receipts totaled to Php 10.6B from January to November of the previous year.

PRESS RELEASE
20 February 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Known as a beach haven for celebrities and travel enthusiasts, the country's unique 7,107-island geography makes the destination just as perfect for travelers looking for adventure, nature, and culture.

The Philippines' diverse natural wonders make us a sought-after destination among the pack of adventurers; those who choose to explore outdoor escapes," shared Ace Durano, Secretary of Tourism.

He noted with enthusiasm, "While adventurism has just recently been recognized as a global trend, the Philippines has been catering to this demand as a way of life – being blessed with mountains, caves, white waters, name it, the Philippines has it."

In Chicago, Illinois, residents and travel buffs got a sneak peak of the Philippines at the recently-concluded highly successful Adventures in Travel Expo (ATE), where the tropical archipelago was given the spotlight as the featured destination, at the Donald E. Stephens Convention Center.

"It was an excellent venue to showcase the wealth of adventure the Philippines has to offer," Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr. commented.

"Trekking and mountain hiking in Mount Pulag and Mount Apo, lake and trail trips in Tall volcano, heritage tours in Banaue and Sagada are only some of the unique ways to plan an adventure itinerary," he added.

Scuba diving, snorkeling, wakeboarding, surfing, mountain biking, spelunking, white-water rafting, sea kayaking, are other choices for exploration. The diversity of natural resources in the Philippines also allow for ecotourism activities like organic farm tours, canopy walk adventures, and cultural community immersions.

The Philippine booth in the Chicago Travel Expo featured these and more. "Aside from the seminars, the expo attendees who visited the booth received materials on the country, arranged tour packages, answered surveys and went home with native souvenirs," Jarque explained.

Our country offers countless adventures from whitewater-rafting to kayaking through limestone caves to rappelling down mountains and waterfalls. And because of favorable rates, the country is affordable on any budget. These elements were highlighted at the Philippine booth in the expo.

"We made sure that the booth was interactive enough for visitors to get some snippets on the country's must-see sites through videos, and the Philippines' culture through colourful and youthful performances. Traditional massage or 'hilot' and a sampling of delectable Pinoy fares are also a highlight," Corazon Jorda-Apo, DOT Marketing Team Head for North America, said.

Also home to the most diverse marine ecosystem known to exist, the Tubbataha Reef National Marine Park in Palawan, the Philippines has attracted the most serious of divers the world over. The Tubbataha Reef is a scuba diving mecca featuring two of the world's oldest and most distinct reef systems.

Aside from the featured destinations and attractions, noted travel authors Lisa Greyhill and Carlos 'Caloy' Libosada, Jr. gave relevant talks at the expo and engaged the numerous visitors who stopped by to learn more about the Philippines' 7,107 islands.

Co-founder of Adventure Travelers Society and author of a collection of humorous travel tales entitled, Miss Adventures, Greyhill highlighted a few select destinations and their offerings, as well as presented some basics on 'what to know before you go.' Her remarkable presentation, A World of Adventures Awaits in the Philippines,' gave an overview of the irresistible marvels and exciting quests one could look forward to.

Meanwhile, travel writer Caloy Libosada, famous for his '26 Days Around the Philippines,' delivered an interesting talk on a number of adventure activities possible in the country – from pure adrenalin-pumping actions like surfing and trekking to more grey matter activities that focus on biodiversity, landscapes, and cultural interaction. His sharing of a seemingly never-ending tale of exploration was entitled 'Adventure Philippines: From Easy to Extreme' and thrilled numerous travelers from different nationalities and backgrounds.

"It was an enriching experience having renowned travel writers share their first-hand experiences on their unforgettable adventures in the country. Hearing their stories truly enticed travelers both young and old to go through the same, and realize for themselves the myriad of adventure options here in the country," Jorda-Apo noted.

"Our cosmopolitan cities, designer shopping malls, upscale spa facilities and private-island resorts cater to luxury travelers, just as our islands in general are perfect for those looking for unique cultural experiences. Adventure travelers can also possibly discover their own personal Man vs. Wild or Survivor experience while in our more remote islands," said Vernie Velarde-Morales, Director of the Philippine Department of Tourism in Chicago, noting television personality Anthony Bourdain's recent visit in October.

Adventure buffs and travel aficionados can visit www.experiencephilippines.ph for a list of viable options for their next journey.

PRESS RELEASE
20 February 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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"Tourism is seen to be one of the strongest propellers of the economy for the year ahead. Together with the government, we seek to intensify the impact of this industry on the economy, particularly by encouraging investments and creating opportunities for tourism economic zones," said Ace Durano, Secretary of Tourism.

With this in mind, the Department of Tourism (DOT) has recently signed a supplemental memorandum of agreement (MOA) with the Philippine Economic Zone and Authority (PEZA) on the grant of Special Economic Zone status to tourism development zones or tourism estates.

"The signing of this supplemental MOA signals the country's strong investor confidence despite the global crunch. In fact, we expect a boost in investment as we offer lower costs in workforce, construction and tourism infrastructure development," Durano acknowledged.

Pursuant to R.A. No. 7916, as amended by R.A. No. 8748, tourism development zones/tourism estates may be granted Special Economic Zone Status upon registration to PEZA and issuance of the required Presidential Proclamation. PEZA however will only consider proposed development tourism zones endorsed by the DOT.

On amendments made to the MOA, Durano said, "The DOT and PEZA have decided to expound on some sections on the previous MOA. We've deemed it necessary to provide a detailed list of capital equipment with their corresponding criteria for eligibility to duty-free incentives."

The supplemental MOA categorized the list of capital equipment into the following; general building equipment and materials, main communication system, pollution control equipment, solid waste disposal system, fire-fighting and prevention systems, centralized security system, specialized maintenance equipment, guestroom equipment, housekeeping equipment, kitchen equipment, function/conventional facilities/business center, recreation/sports/special interest facilities, tourist transport equipment, and medical equipment.

Tax and duty-free importation of tourist transport equipment will undergo approval from PEZA upon submission of clearances and permits from appropriate government agencies.

Investments in tourism ecozones are on the upsurge particularly in retirement estates and medical and wellness facilities.

"Tourist arrivals are expected to rise with people preferring inexpensive destinations. We are gearing up for this influx by aggressively promoting tourism investments to foreign stakeholders," said Eduardo Jarque, Jr., Tourism Planning and Promotions.

"We have also been closely working with the government in tapping alternative sectors such as the baby-boomers in Singapore, Japan, and Korea who are looking for second homes in countries with lower living costs," said Victoria V. Jasmin, DOT Director of Office of Tourism Standards.

The supplemental MOA also identifies the list of registrable tourism-related investments that will locate inside a proclaimed Tourism Economic Zone as the following; hotel (de luxe/first class), condominium hotel and serviced residence/apartment, resort, theme park, museum/art gallery, health and wellness facility (spa), sports and recreational center, international convention/trade center, airport, seaport and marina.

The signing of the supplemental MOA by Durano and PEZA Director General Lilia de Lima was held on January 30, 2009 at the formal turnover of the proclamation as Tourism Economic Zone of Phil BXT's Imperial Palace Waterpark Resort and Spa in Mactan Island, Cebu.

PRESS RELEASE
02 February 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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"Tourism is seen to be one of the strongest propellers of the economy for the year ahead. Together with the government, we seek to intensify the impact of this industry on the economy, particularly by encouraging investments and creating opportunities for tourism economic zones," said Ace Durano, Secretary of Tourism.

With this in mind, the Department of Tourism (DOT) has recently signed a supplemental memorandum of agreement (MOA) with the Philippine Economic Zone and Authority (PEZA) on the grant of Special Economic Zone status to tourism development zones or tourism estates.

"The signing of this supplemental MOA signals the country's strong investor confidence despite the global crunch. In fact, we expect a boost in investment as we offer lower costs in workforce, construction and tourism infrastructure development," Durano acknowledged.

Pursuant to R.A. No. 7916, as amended by R.A. No. 8748, tourism development zones/tourism estates may be granted Special Economic Zone Status upon registration to PEZA and issuance of the required Presidential Proclamation. PEZA however will only consider proposed development tourism zones endorsed by the DOT.

On amendments made to the MOA, Durano said, "The DOT and PEZA have decided to expound on some sections on the previous MOA. We've deemed it necessary to provide a detailed list of capital equipment with their corresponding criteria for eligibility to duty-free incentives."

The supplemental MOA categorized the list of capital equipment into the following; general building equipment and materials, main communication system, pollution control equipment, solid waste disposal system, fire-fighting and prevention systems, centralized security system, specialized maintenance equipment, guestroom equipment, housekeeping equipment, kitchen equipment, function/conventional facilities/business center, recreation/sports/special interest facilities, tourist transport equipment, and medical equipment.

Tax and duty-free importation of tourist transport equipment will undergo approval from PEZA upon submission of clearances and permits from appropriate government agencies.

Investments in tourism ecozones are on the upsurge particularly in retirement estates and medical and wellness facilities.

"Tourist arrivals are expected to rise with people preferring inexpensive destinations. We are gearing up for this influx by aggressively promoting tourism investments to foreign stakeholders," said Eduardo Jarque, Jr., Tourism Planning and Promotions.

"We have also been closely working with the government in tapping alternative sectors such as the baby-boomers in Singapore, Japan, and Korea who are looking for second homes in countries with lower living costs," said Victoria V. Jasmin, DOT Director of Office of Tourism Standards.

The supplemental MOA also identifies the list of registrable tourism-related investments that will locate inside a proclaimed Tourism Economic Zone as the following; hotel (de luxe/first class), condominium hotel and serviced residence/apartment, resort, theme park, museum/art gallery, health and wellness facility (spa), sports and recreational center, international convention/trade center, airport, seaport and marina.

The signing of the supplemental MOA by Durano and PEZA Director General Lilia de Lima was held on January 30, 2009 at the formal turnover of the proclamation as Tourism Economic Zone of Phil BXT's Imperial Palace Waterpark Resort and Spa in Mactan Island, Cebu.

PRESS RELEASE
03 February 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Mactan Island, CEBU – The current global situation indeed posed a challenge to all economic leaders and business investors. Amid this, the tourism sector has remained resilient with the Department's consolidated efforts in attracting various noteworthy investments in the country.

According to Ace Durano, Secretary of Tourism, "The previous year saw remarkable steady ventures from international firms. Among these is this huge undertaking by Phil BXT, an established resort development corporation, here in the pristine island of Mactan."

He added, "Their major decision to invest in the country despite the global economic situation signals foreign investors' confidence in the country's potential and affirms us of the Philippines' viable assets."

On November last year, Phil BXT's latest project and newest business development in Cebu, Imperial Palace Waterpark Resort and Spa, was declared a Tourism Economic Zone under Presidential Proclamation 1681. Officially inaugurated as an eco-zone, with the tourism chief himself unveiling the commemorative marker, this property in Maribago is a welcome addition to address the increasing requirement for more tourism accommodations.

"This is indeed a tourism and an economic milestone; sending a message of optimism in the industry as the country's top major growth source," Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr., noted.

Jarque added, "The property, aside from being another major tourism destination in Mactan Island, will certainly complement the popular island attractions of Cebu, as this responds to the need for more tourist accommodations. This growing demand is a positive sign that the country's tourism industry is as vibrant as ever."

Imperial Palace Waterpark is located on an 8-hectare property in Maribago, Mactan Island, Cebu, and features 557 contemporary, luxuriously designed deluxe rooms, suites, and pool villas. It also boasts of grand amenities such as a 6,188 square meter pool, a spa, and a private beach. This new attraction is among the biggest investments in tourism development in the country; the first among international chain of hotels set to flourish in the Philippines.

"This major venture will give rise to the number of rooms available in the country, which is timely since tourism arrivals in Cebu have increased quite remarkably in the previous year," Jarque said.

PRESS RELEASE
03 February 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Following President Gloria Macapagal Arroyo's early declaration of long holidays for 2009, the Department of Tourism (DOT) has enticed Filipinos to start planning their out of town vacations early.

"We urge our countrymen to explore the 7,107 islands they haven't seen or would like to revisit. We have the beach, mountains, countryside, heritage sites, caves, rivers, food trips, urban verve, - almost everything a traveler would want to experience, the Philippines has it. We advise people to book ahead to get the best and affordable tour packages and promotional fares," said Ace Durano, Secretary of Tourism.

Citing the global economic crisis, Durano said that arrivals this year is foreseen to be tempered, with domestic tourism augmenting the slow down in foreign arrivals.

"We are confident we can hurdle the expected slow down in foreign arrivals especially if the whole nation contributes through domestic tourism. We can all enjoy our holiday while helping out our economy," Durano added.

A surge in tourism means more jobs and increased spending would also help the local businesses.

Durano has likewise advised DOT's regional offices to heighten its preparedness especially during the peak season.

"We also urge our partners – hotels, resorts, spas, tour operators, and transportation stakeholders, – to create more options and flexible packages. We have a very broad range of options to offer the most picky tourist. Group tours will also be big as we all know that Filipinos love to travel with their families and friends," said Durano.

On the particular sites that the agency is promoting, Eduardo Jarque, Jr, Undersecretary for Tourism Planning and Promotions, said that although Boracay, Palawan, Davao, Cebu, Bohol, Vigan, Baguio, Manila are the country's top spots, the agency is similarly advocating discovery of unexplored sites.

Siquijor, Camiguin, Quezon, Zamboanga del Sur and del Norte, Camsur, Batangas, Mindoro, Dumaguete, Leyte and Negros also have pristine beaches that can rival Boracay. While old heritage sites are not exclusive to Vigan, as Iloilo, Bacolod, and Laguna have their own century-old architectural marvels. Trekkers may consider the mountains of Sagada, Cavite, Bataan, Bulacan, Mountain Province, Romblon, Batanes, and Marinduque among others, said Jarque.

Among the more recent products of DOT is birdwatching, where one discovers exotic species of birds through powerful lenses. "In other parts of the world, birdwatching is an expensive leisure pursuit, taken up mostly by famous personalities. Here we have over 200 endemic species of birds within our view, we should be the first to discover our own national treasures," Jarque said.

The Palace has declared the following as regular and special non-working holidays for 2009:

Araw ng Kagitingan April 4-6, Saturday - Monday

Holy Week April 9-12, Thursday - Sunday

Labor Day May 1-3, Friday - Sunday

Independence Day June 12-14, Friday - Sunday

Ninoy Aquino Day August 21-23, Friday - Sunday

National Heroes Day August 29-31, Saturday - Monday

All Saints' Day October 31-Nov 2, Saturday - Monday

Bonifacio Day November 28-30, Saturday - Monday

Christmas Eve December 24-27, Thursday - Sunday

New Year's Eve/Rizal Day December 30-Jan 3, 2010, Wednesday to Sunday

The observance of Eid'l Fitr or the end of Ramadan will be issued by the government upon the advice of the Office on Muslim Affairs.

PRESS RELEASE
20 January 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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In its commitment to spread the benefits of tourism to the wider segment of the youth, Department of Tourism (DOT) will be tapping the academe by sponsoring a Tourism Apprenticeship Program this year.

Launched yesterday, 15 January, 2009, at the DOT Auditorium, the program will run every month and will benefit top graduating students in the country's tourism and hospitality courses by giving the opportunity to experience and take part in the actual work in the trade.

Shown in photo is Tourism Secretary Ace Durano (extreme right) together with tourism students from San Sebastian Recoletos Manila, and Ma. Corazon Reyes, Ph.D., Dean of the College of International Hospitality Management.

The program includes a trip to the country's prime tourist destinations and will allow students to interact with tourism professionals and the community.

PRESS RELEASE
16 January 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Mactan Island, CEBU – The current global situation indeed posed a challenge to all economic leaders and business investors. Amid this, the tourism sector has remained resilient with the Department's consolidated efforts in attracting various noteworthy investments in the country.

According to Ace Durano, Secretary of Tourism, "The previous year saw remarkable steady ventures from international firms. Among these is this huge undertaking by Phil BXT, an established resort development corporation, here in the pristine island of Mactan."

He added, "Their major decision to invest in the country despite the global economic situation signals foreign investors' confidence in the country's potential and affirms us of the Philippines' viable assets."

On November last year, Phil BXT's latest project and newest business development in Cebu, Imperial Palace Waterpark Resort and Spa, was declared a Tourism Economic Zone under Presidential Proclamation 1681. Officially inaugurated as an eco-zone, with the tourism chief himself unveiling the commemorative marker, this property in Maribago is a welcome addition to address the increasing requirement for more tourism accommodations.

"This is indeed a tourism and an economic milestone; sending a message of optimism in the industry as the country's top major growth source," Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr., noted.

Jarque added, "The property, aside from being another major tourism destination in Mactan Island, will certainly complement the popular island attractions of Cebu, as this responds to the need for more tourist accommodations. This growing demand is a positive sign that the country's tourism industry is as vibrant as ever."

Imperial Palace Waterpark is located on an 8-hectare property in Maribago, Mactan Island, Cebu, and features 557 contemporary, luxuriously designed deluxe rooms, suites, and pool villas. It also boasts of grand amenities such as a 6,188 square meter pool, a spa, and a private beach. This new attraction is among the biggest investments in tourism development in the country; the first among international chain of hotels set to flourish in the Philippines.

"This major venture will give rise to the number of rooms available in the country, which is timely since tourism arrivals in Cebu have increased quite remarkably in the previous year," Jarque said.

PRESS RELEASE
12 January 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The people have spoken: Palawan's Subterranean River will represent the country to the world.

Winner of the national qualifiers category, the renowned Underground River will be the Philippines' bets in the New7Wonders of Nature race. Results of the first phase of voting in the Official New7Wonders of Nature campaign were revealed today at the New7Wonders Foundation headquarters.

"We are proud to announce that the Philippine marvels have stood strong in the first round of voting. This affirms us of the support of Filipinos as well as other tourists in helping our natural sites make their mark in the global scale," Tourism Secretary Ace Durano said.

Recently awarded for his efforts and advocacy in ecological tourism, he added, "With billions of supporters all over the globe, promotion of spectacular sites from all over the world has been set to greater heights. It is also very important to call on the sustainable promotion of these tourism sites, which are nature's blessings."

The first stage of the Official New7Wonders of Nature campaign officially ended with the old year. At midnight on December 31, 2008 on the International Date Line, all voting was suspended on the New7Wonders website until today, January 7th, for the organizers to tally and verify all votes.

Tia Viering, Head of Communications for New7Wonders, says "We congratulate the successful qualifying locations from the Philippines and wish them the best of luck in the second phase of voting."

She added, "We also at this time highlight the strong and enthusiastic participation of the other national nominees that are not proceeding—many have already benefited from a significant increase in worldwide awareness, which in itself is a recognized important benefit for all involved in the New7Wonders campaigns."

According to the Foundation, these magnificent natural sites are amongst the 261 nominees now one step closer to potentially being chosen one of the Official New7Wonders of Nature by the people of the world.

"The Philippines' wonders besting the others truly give us more reasons to strengthen not only the promotion, but the preservation of our natural sites," Eduardo Jarque, Jr., Undersecretary for Tourism Planning and Promotions remarked.

Jarque further said, "The New 7 Wonders campaign, gaining participation from numerous supporters will inevitably translate to increased interest in seeing these magnificent places. We thank and congratulate all Filipinos who have made their voice heard through the online polls."

The Philippines' Underground River shares the spotlight with the Coral Triangle, a multinational participant. Spanning eastern Indonesia, parts of Malaysia, the Philippines, Papua New Guinea, Timor Leste and the Solomon Islands, the Coral Triangle is the global center of marine biodiversity and one of the world's top priorities for marine conservation.

Of the original 441 nominees, 180, or more than 40%, were eliminated as the next stage begins today until July 7, to select the Top 77 - the pool from which the 21 Official Finalists are chosen.

The qualified 261 national and multinational nominees from the 222 participating countries feature iconic locations such as the Grand Canyon, Loch Ness, the Black Forest, and Mount Fuji, alongside the Amazon, the Danube, the Dead Sea, the Great Barrier Reef, Iguazu Falls, the Kalahari Desert, Mont Blanc, and Niagara Falls.

As in the original successful campaign that chose the Official New 7 Wonders of the World thanks to more than 100 million votes, the N7W Panel of Experts will select the 21 Finalists from the top 77, which will be announced on July 21, 2009.

At that time the third and final phase of voting will begin, and the people of the world will then have approximately 2 years to vote amongst the 21 Finalists for the Official New7Wonders of Nature, to be revealed in 2011. Over 1 billion votes are forecast.

PRESS RELEASE
08 January 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism has brought attention to the protection of the country's sites in the UNESCO World Heritage list during the recently held World Heritage Travel Expo at the Venetian Convention and Exhibition Center in Macau.

"We appeal to the people, tourists who visit and local communities, to take care of these sites. These are sources of our livelihood as much as they are wellsprings of our national pride. We also owe their preservation not only to our fellow Filipinos but to the world and our future generation," said Ace Durano, Secretary of Tourism.

Durano extended his call to the other sectors, "We are also seeking help from schools, local government units and the basic unit of our society, the family, to enthuse our children in taking concrete steps to promote and give value to our heritage sites, as well as to our other tourism attractions."

Five of the country's sites in the Unesco World Heritage List are, the Baroque Churches of the Philippines, Tubbataha Reef Marine Park, and the Historic Town of Vigan.

The Baroque churches made it to the list because of their European Baroque architectural style designed by Chinese and Filipino craftsmen. Of the four churches located in Manila, Santa Maria, Paoay, and Miag-ao, one was built by the Spanish in the late 16th century.

Next on the list is the Tubbataha Reef Marine Park which, "is an example of a site that has derived great benefit from its World Heritage status," said Durano.

Alongside the worldwide attention, the Tubbataha Reef harnessed tourism receipts, impelled preservation and enticed involvement from the local community through its heritage site repute, according the tourism chief.

A testament to the country as island paradise, the next heritage site is another waterscape, the Puerto Princesa Subterranean River National Park.

The Subterranean Park features a spectacular limestone karst landscape with its underground river.

"It's good to note that Subterranean Park is no. 1 on the New 7 Wonders of Nature ranking list. It stands out from the rest because it's a river that has strong tidal behaviors, due to its direct connection to the sea. It's also every conservationst's dream – a river that seamlessly flows into a mountain and forest landscape forming a teeming habitat of biodiversity," said Eduardo Jarque, Jr., Undersecretary for Tourism Planning and Promotions.

PRESS RELEASE
05 January 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Seven Days in ILOCOS. Renowned photojournalists Revoli Cortez and Edwin Bacasmas are showcasing the best of the country's tourism destinations in a traveling photo exhibition. First opened in the sidewalks along the National Press Club in Intramuros, Manila, the series of photographs depicts human interest scenes that capture the intricacies of life in the Philippines.

The Department of Tourism (DOT) fully supports this undertaking to promote awareness a deeper appreciation of travel and tourism through photography. The Office for Tourism Planning and Promotions strongly promotes the novel idea of using the sidewalk as a location for photo exhibitions.

Above photo, taken by Revoli Cortez from Tagudin, Ilocos Sur is among the featured works in the exhibit. Seven Days in Ilocos is presently on exhibit in Candon, in Ilocos Sur. This series of photos will be showcased in Toronto, Canada, along with the photographers' award-winning photos. Cortez and Bacasmas are the most respected and acclaimed photojournalists in the country today.

PRESS RELEASE
05 January 2009

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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