A total of 281,032 tourists visited the Philippines in July 2007, reflecting an 11.26 percent growth compared to July last year. Based on research by the Department of Tourism (DOT), this month’s additional tally brought up the number of visitor arrivals since January to 1.8 million.

In a statement, Tourism Secretary Joseph Ace Durano said, “2007 is proving to be a monumental year for the industry as this will be the first time that visitor arrivals will breach the 3.1 million mark. The steady upswing over the months can be attributed to the synergy between the private and public sectors in aggressively presenting the best that the Philippines has to offer to both major and emerging markets.”

Korea was still the leading source of arrivals in July 2007, taking a 22.3 percent share or 62,692 tourists. The United States followed closely as the second biggest provider, contributing 17.3 percent or 48,560 to the aggregate. Japan took the third largest share with 12.2 percent, or 34,156 visitors. China and Taiwan were listed at the top fourth and fifth positions, bringing in 13,304 and 11,325 holidaymakers, or a 4.7 percent and four percent share, to the islands respectively.

The Chinese market revealed itself as the fastest growing among the top five sources for July this year, with a 20.6 percent increase over the same month in 2007. Korea reflected a 16.3 percent jump, while the United States presented a 1.9 percent growth. However, the Japanese market slightly dipped by 1.4 percent. Taiwan also slowed down by 7.8 percent.

Among the top 10 source countries in July, ranking from 6th to 10th, were Hong Kong, Singapore, Canada, Australia and the United Kingdom. Each of these countries took up an average three percent share of the overall tourist volume.

The total of 1,809,539 arrivals registered from January to July this year reflected an 8.2 percent growth rate over the same period in 2006. Korea maintained its leadership position by providing 375,010 travelers, or a 20.7 percent share. The United States, contributed 362,896 arrivals, or 20.1 percent, while Japan produced 231,251 or a 12.8 percent share to the aggregate in this period. The top 4th and 5th leading sources, China and Hong Kong, brought in 86,766 and 65,804, or 4.8 percent and 3.6 percent respectively.

In terms of growth rates for the first seven months of the year, Hong Kong showed the highest increase among the top five markets with a 20 percent hike over the same period in 2006. Korea and China follow with a 16.7 percent and 14.7 percent hike. Influx of tourists from the United States grew slightly by 1.8 percent. However, travelers from Japan fell by 7.5 percent.

Durano declared, “The general rise in arrivals directly translates to receipts and profit for our tourism establishments, such as the hotels, resorts, retail shops, restaurants, entertainment and recreation establishments, spas and transportation services. The challenge for the industry now is to meet the strong demand for more rooms and greater access to more destinations, which we perceive will only intensify in the coming years.”

The secretary further revealed that visitor expenditure grew at an average of 20.11 percent over the last three years, making the industry one of the economy’s top dollar earners. The department is projecting US$2.9 billion, or approximately PhP133 billion, in tourist receipts by yearend.

The DOT, travel agencies, airlines, hotels and resorts, tour operators and other members of the travel and leisure industry have been collaborating on promotional activities and participating in major tourism exhibits around the world.

The secretary is set to head a special selling mission to Moscow, Russia, which is touted as one of the emerging travel markets in the world. The department has completed arrangements with the Department of Foreign Affairs for visa-upon-arrival services to Russian nationals, which will make entering the country more convenient for those not originating from the embassy based in Moscow.

Durano will also lead a delegation at the Top Resa Travel Market Show at Deauville, France. The event is one of the largest fairs in Europe and will open the winter travel season to over 17,000 potential tourists from France and neighboring countries.

The DOT is further finalizing plans for its participation in the JATA World Travel Fair in Tokyo, Japan. Organized by the Japan Association of Travel Agents, the expo is touted to be the biggest international tourism-related shows in the country.

PRESS RELEASE
12 September 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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“This will be a milestone year for the tourism industry,” Tourism Secretary Ace Durano declared. “First semester statistics registered more than 1.5 million foreign tourist arrivals, and with the upbeat and sustained momentum of visitor influx into the country, we are looking at breaching, for the first time, the three million mark by year end,” he added.

Latest figures released by the Department of Tourism (DOT) show that arrivals for the first half of the year registered a 7.6 percent growth compared to the same period last year –a figure that supports the optimistic forecast.

With this welcome development and the upcoming peak season, the department also foresees increased visitor receipts to as much as US$2.9 billion or PhP133 billion this year. Visitor expenditure growth averaged 20.11 percent over the last three years, making the industry one of the top dollar earners.

Private sector and industry stakeholders continue to benefit from this growth as the amount goes directly to the hotels, restaurants, spas and resorts, souvenir shops, entertainment and transportation services – front liners of the tourism sector.

In 2006 alone, travel and tourism contributed an estimated 3.49 million jobs, strengthening the position of the sector as one of the employment generating industries of the national economy.

More than increased visitor arrivals, revenues and jobs generated, over US$2 billion investments have been poured into tourism estates, hotel and resorts developments in the country spread out into other emerging destinations such as Marinduque and Eastern Samar. The DOT, together with the local governments, is positioning other destinations such as South Cotabato, Bantayan Island, Pampanga and Camarines Sur for both travelers and investors to consider.

Durano revealed that an international luxury resort company is developing a six-star hotel in Elephant Island, Marinduque –a prime example of the global business community’s revived interest in the country.

Moreover, additional new routes have been opened such as Korea-Davao, Korea- Kalibo, Taipei-Cebu, and Shanghai-Cebu, among others. With India and Russia identified as the emerging and fast-growing travel markets, the department is currently negotiation new routes from these countries. Together with the Department of Foreign Affairs, visa-upon-arrival arrangements are also being finalized. Inter-island connectivity has likewise improved with flights increasing over the past year.

“It is still very much a supplier’s market for the industry as resorts and hotels are overwhelmed with the strong demand for rooms. It is a good challenge to have and we need to ensure that infrastructure development preserves and sustains the natural resources in these areas,” Durano noted.

“Our country is a multi-destination, offering a wide variety of activities and attractions anywhere from historical walks to water sports. This effectively reflects our culture, a total experience we aggressively and proudly promote in our target markets. More than activities and destinations, our strength and best asset is our people. We are famous worldwide for our warmth, generosity and hospitality. The milestone the industry has achieve confirms that we are on the right track and that we have set the momentum for 2008 and beyond,” Durano enthused.

PRESS RELEASE
05 September 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Tourism Secretary Joseph Ace Durano (third from right) joins members of Avail Corporation, an outfit that specializes in the provision of strategic business events and sales services throughout the Asia Pacific region, during their courtesy call at the DOT office recently. The DOT, together with Avail Corporation, is organizing the 2nd Annual International Medical Travel Conference (IMTC) to be held in the country on November 20-23, 2007. The event aims to establish the Philippines as a preferred medical tourist destination in Southeast Asia. Also in photo are (L-R) Claire Tan-Sze Yin, Germaine Ong, Avail Corporation’s General Manager Geraldine Chew, and Ravelina Palacio.

PRESS RELEASE
30 August 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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IT was the one event that the island resort of Boracay had eagerly anticipated --- the visit of the famous Kalilayan Folkloric Group and their “Dancers for Freedom” musical show. The venue was Patio Pacific, and host of the dance delegation from Catanauan, Quezon, and Patio Pacific resort owner, Kelly Boncan, and her hardworking marketing staff, had ensured the overall success of the three-day stint. Schoolchildren, parents and resort guests had dates reserved for watching the series of performances.

Among the special guests who came all the way from Manila was Department of Tourism Region IV Director Louella Jurilla, and she saw how the spirit of cultural exchange had successfully propelled the government’s efforts through valuable initiatives like “Dancers for Freedom”. So moved was she by the performances that she extended an invitation to the group from Quezon to perform for the Department of Tourism. Likewise, Patio Pacific was lauded for its efforts to promote art and culture to the grassroots level by way of a trainors’ dance workshop which KFG offered for free to school musical & cultural coordinators from the island and province.

Endorsed by the Department of Tourism and the Department of Education, ‘Dancers for Freedom” was co-sponsored by South East Asian Airlines (SEAIR) and was supported by the Philippine Retirement Authority (PRA) and Pepsi-Cola Products Philippines, Inc. (PCPPI). For more information on Patio Pacific, call 845-222 to 23, or visit www.patiopacificboracay.com

PRESS RELEASE
30 August 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) revealed today that it is making headway in gaining a share in the growing Indian travel market with the arrival of a 125-strong executive group from Kodak India Pvt. Ltd. for a dealer incentive tour from September 2 to 6, 2007.

“This is one of the biggest group arrivals from India so far, showing that the strategic and complementary marketing efforts of the department and our partners in the industry are reaping tangible results,” Tourism Secretary Joseph Ace Durano announced.

The secretary noted that the contingent will comprise of Kodak India’s management executives and representatives from its top dealers from the major Indian cities Mumbai, Delhi, Chennai and Kolkatta.

DOT and partner tour operators Mercury Travels in Mumbai, India and Select Global Travels, Manila have planned airport courtesies, including a lei reception and rondalla performance to welcome the group upon their arrival at the Ninoy Aquino International Airport. A gala dinner has also been organized, with the Illustrado-based dance troupe Terpsichore One to showcase a colorful and imaginative sampling of Filipino artistry. DOT Team India is also preparing a special pasalubong basket of various Philippine crafts and treats.

The itinerary includes a tour of Manila’s historic and cultural attractions, shopping at the city’s big malls and sight-seeing around Cebu’s urban district and beaches. The group will be billeted at the Manila Pavilion and Waterfront Hotel, Cebu.

According to DOT Team India marketing head Glen Agustin, “We are making sure that their experience in the Philippines will be unique and memorable –from the attractions they will visit to the warmth and hospitality that the Filipino is known for. More than vacationers, we see them as potential promoters of Philippine tourism.”

Currently, DOT is pushing the country’s shopping, entertainment and beach attractions to this particular tourist group. Cebu and Manila are the highlighted destinations since these are considered as the more cosmopolitan centers that will appeal to the market. Specific target groups are families and business persons who have a high propensity to shop and look for entertainment and recreational facilities.

Agustin further shared that the Philippines won the Most Promising New Tourist Destination and Best Pavilion Presentation at the Mumbai and New Delhi editions of the 2007 Outbound Travel Mart respectively.

The Outbound Travel Mart is India’s top tourism exposition that brings together representatives from hotels, resorts, tour operators, airlines and public tourism offices from 42 countries around the world.

Agustin explained, “These awards are a cue for us to really look into the Indian market because they’re clearly showing interest in what we have to offer. Singapore and Thailand are so far the most popular destination for this group. Our challenge is to meet their expectations based on their experiences. At the same time, we’re confident that we have something new in store for them.”

Visitor arrivals from India increased by 15.8 percent in the first half of this year compared to the same period in 2006. A total of 13,651 tourists from this country came to the islands between January and June 2007.

“India is a very promising market. Traveler traffic at the international airports of Mumbai and New Delhi alone are already in the millions. Their economy is showing strength and their call center industry is creating a generation with a heightened awareness of the global village, which would translate into an interest for travel. These are clear signs that there are investment opportunities for Philippine tourism,” Durano added.

PRESS RELEASE
24 August 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Great Philippine Free-Flight Giveaway online promotion of the Department of Tourism (DOT) recently won the very first Gold Cyber Boomerang. Organized by the Internet and Mobile Marketing Association of the Philippines (IMMAP), the Boomerang Awards 2007 is and adjudged by an international panel of marketing experts and new media specialists from the United States, Australia, Singapore and China.

The Boomerang Award is the first recognition in the country to showcase the most creative and breakthrough campaigns that utilize the worldwide web as a central marketing tool. The judges also highly consider the program’s ability to quantify its gains and results.

“The Great Philippine Free-Flight Giveaway was well-received during implementation. This award affirms that we are on track in presenting the Philippines as an attractive destination for North American outbound travelers. It also encourages us to think of other ways to effectively use the cyberspace as a tool to entice more tourists to visit the country,” said Tourism Secretary Joseph Ace Durano.

According to Rob Martin Murphy, Boomerang Awards juror from Australia, “In principle, a boomerang effect in marketing does not only ensure the success of a campaign to reach its market, it guarantees tangible and measurable results as well. The DOT campaign was able to do both.”

The Great Philippine Free-Flight Giveaway was part of DOT’s The Philippines: Explore. Experience. Return. (PEER) campaign, which is designed to promote the Philippines as a top tourist destination among North Americans. The PEER portal, www.experiencephilippines.ph, was developed by advertising agency Euro RSCG 4D and is one of the most successful websites in terms of visits and market reach.

Concluded in September 2006, The Great Philippine Free-Flight Giveaway raffled off a total of 250 Philippine Airlines tickets to the country to residents and nationals of the United States and Canada. To earn entry points, visitors of www.experiencephilippines.ph go through several levels of participation, such as filling up an online survey, referring friends, answering trivia questions and booking a destination package.

The only government agency to win in the competition, the DOT bested five other consumer product campaign-finalists for the first Gold Cyber Boomerang. DOT Team North America Head Ma. Corazon Jorda-Apo, team member Zeny Pallugna and Euro RSCG 4D Business Unit Head Bambie Paguia accepted the trophy from IMMAP officials during the awarding ceremony held at the Hotel Intercontinental in Makati City.

As a follow up, DOT Team North America has launched another online raffle activity called Out-of-the-Box. Open to American and Canadian nationals, website visitors need only to enter contact details and other information to earn the chance to win business class airline tickets, Philippine holiday packages, high-end shopping sprees and a condominium unit in Ortigas.

“Our target tourists from North America rely heavily on technology and the Internet for their information. Projects like Out-of-the-Box and constant enhancements to the portal give them a reason to keep visiting the website –and eventually encourage them to experience what our islands have to offer,” DOT Team North America Head Ma. Corazon Jorda-Apo explained.

Based on DOT research, American travelers currently lead in visitor arrivals to the Philippines. Of the 1.5 million tourists in the country between January to June 2007, 314,336 or 20.6 percent are from the U.S.A.

PRESS RELEASE
21 August 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Palawan has recently landed as one of the destination offerings of Mountain Travel Sobek and Wilderness Travel, two leading international tour operators that cater to discriminating, high-end adventure seekers. Kayaking and snorkeling in the Calamian Archipelago and equally stunning vistas in neighboring islands now stand alongside African safaris, Mt. Everest treks and other highly specialized tours to exotic destinations.

“The islands of Palawan have always been a favorite among diving enthusiasts and those looking for the perfect island getaway. Being on the list of these tour operators means that the industry can meet the expectations of more discerning travelers. We have what it takes to be in the map of top quality adventure destinations,” said Tourism Secretary Joseph Ace Durano in a statement.

Mountain Travel Sobek and Wilderness Travel are considered pioneers in offering adventure travel packages anywhere around the world, which range from hiking and camping expeditions to photography sessions in wildlife areas. Both operators are in the top five of Travel & Leisure Magazine’s best adventure tour companies of 2007.

In its web page on the Calamian kayaking trip, Mountain Travel Sobek invites potential tourists to “discover spectacular tropical wilderness scenery, wild primary rainforest, secluded sandy coves, and golden, empty beaches, all while experiencing perfect paddling conditions in crystal-clear turquoise waters and unparalleled snorkeling in coral gardens.” The excursion takes 11 days and costs around US$ 4,500 per person.

Wilderness Travel includes snorkeling in Palawan under its WT Exploratory Expeditions for 2008. Destinations in this particular offering are considered the favorite places of the company’s expert trip leaders who designed the itineraries with the adventurous soul in mind.

A balanced ecological system and preserved natural resources are Palawan’s main attractions. The province’s lush forest cover –one of the largest in the country, and the diverse and colorful marine life make for an ideal background for adventure.

Called the last frontier by the renowned French explorer and marine researcher Jacques Cousteau, Palawan is further the stage for the latest season of popular European reality adventure show Les Aventuriers de Koh-Lanta.

Koh-Lanta Palawan is the seventh installment of the French version of the famous American Survivor series. The 10 episodes were shot entirely in El Nido early this year and are currently being aired in France until the season ends in September 2007. The weekly show reaches over seven million viewers in France, Belgium, Switzerland and North Africa.

With the province’s growing popularity as an alternative travel destination, the DOT looks forward to a more diverse foreign tourist population entering the country in the near future. Over 1.5 million visitors landed on Philippine shores for the first half of 2007, with the United States, Korea and Japan as the top three source countries.

PRESS RELEASE
21 August 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) is eyeing the province of South Cotabato as a major tourist attraction that will help sustain the growing international traveler and investor interest in Mindanao.

According to Tourism Secretary Joseph Ace Durano, “Mindanao is very rich in terms of culture and natural attractions. The region is also steeped in history and tradition. It is only fitting that we share this with the rest of the world, and offer a unique and unforgettable experience.”

He noted Davao City’s capability to host foreign tourists with charter flights from South Korea, Indonesia and Singapore. With this, the department is currently exploring other areas in Mindanao that can generate interest and spread the economic benefits of tourism.

The secretary was recently in the province for an ocular of major attractions and to discuss with South Cotabato District 2 Representative Arthur Pingoy, Jr. and Governor Daily Avance-Fuentes the opportunities in the area.

South Cotabato is currently accessible to foreign visitors via the international airport in General Santos City. It is known primarily for the tranquil Lake Sebu, one of the country’s major watersheds and a rest stop for migratory birds.

The area is also home to the indigenous highland T’boli people, whose culture and traditions are ardently protected with the help of an international non-government organization. The tribe is further famed as the creators of t’nalak cloth made of abaca fiber woven into symbolic patterns in black, red and white. A skill passed on from mother to daughter, t’nalak is still created by hand and takes months to accomplish. Other crafts include colorful and intricate beaded and brass headdresses, belts and other ornaments.

Historical, archaeological and ethno-cultural artifacts of the T’boli people are showcased in the Lake Sebu Museum, a native bamboo thatched house located within the tribal village. Outside this homely institution, visitors can witness craft-making, cultural celebrations, tilapia fishing and the T’boli way of life in general.

Durano has pledged to provide assistance to the provincial government in developing the areas surrounding Lake Sebu through the Grassroots Entrepreneurship and Employment in Tourism program (GREET). Implemented by the DOT, GREET provides financial grants to small and medium businesses engaged tourism-oriented livelihood projects. Proponents need to ensure that their enterprise guarantees environment protection and sustainable use of the eco-tourism site.

“The T’bolis are very skilled people who produce a wide and unique range of native arts and crafts. We plan to set up artisan villages with homestays around Lake Sebu to feature the tranquil environment, the colors of the T’boli culture and the creativity and hospitality of the people,” Durano shared.

The province further holds a variety of magnificent land and water forms that can easily attract adventurers. The Seven Falls provide good swimming spots and nature trails. The Lonon Falls, the largest of the group, pours thousands of cubic meters of water to a natural pool. Mt. Matutum, which towers at 2,286 meters above sea level, offers mountaineers with breathtaking views. South Cotabato also boasts of practically typhoon-free weather, good roads, as well as warm and hospitable accommodations.

To jumpstart efforts to promote the province as the newest destination in Mindanao, Durano announced that the winning groups of the 8th T’nalak Festival’s street dancing competition will be invited to participate in the DOT’s overseas promotions.

“The students’ amazing interpretations of their time-honored traditions would no doubt make an impression among foreign travelers and draw them to South Cotabato,” he said.

As of May 2007, the DOT’s Research and Statistics Division recorded a total of 74,562 foreign and local travelers that have visited South Cotabato. This figure is 14.45 percent higher than the 65,147 arrivals attained in 2005.

PRESS RELEASE
21 August 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) has sought to break into the burgeoning outbound Far Eastern Russian traveler market when it recently concluded the very first selling mission to this region. The department’s 30-member delegation comprising of tourism officials, travel wholesalers, hotel and resort managers, airline representatives, media and members of the Bayanihan Philippine National Folk Dance Company met with more than 80 tour operators from Khabarovsk and 70 more based in Vladivostok.

DOT Undersecretary for Tourism Planning and Promotions Eduardo Jarque, Jr. enthused, “We are very pleased with the turn out of our initial salvo into this section of the Russian outbound travel market. At the end of the three-day marketing activity, we were able to meet with more travel agencies than what was first expected.”

Simultaneous table top meetings were arranged first in Khabarovsk and then in Vladivostok. Possible tour packages and marketing agreements were discussed. Travel agents Annset Holidays, Baron Travel Corporation, Blue Horizons Travel and Tours, and T.R.I.P.S. Travel highlighted the diving and water sports areas, beach resorts as well as health and wellness facilities in Bohol, Cebu, Palawan and other top destinations. Badian Island Resort & Spa, Costabella Tropical Beach Hotel, Hilton Cebu Resort & Spa, Maribago Bluewater Beach Resort and Sumilion Bluewater Island showcased their services and facilities. Also present were representatives from Southeast Asian Airlines and Aeroflot Philippines.

To cap their visit to the two cities, 12 performers from the Bayanihan Philippine National Folk Dance Company gave the audience a glimpse of the country’s rich and diverse culture.

In a statement, Tourism Secretary Joseph Ace Durano shared, “The Russian economy is growing, creating a population eager to travel. They are highly enthusiastic and adventurous. 2007 promises to be another banner year for this market as visitor arrivals in the first quarter are already up by 41.1 percent, which is beyond the 30 percent growth target we set.”

The secretary added that location plays a major role in attracting this particular group. Just four to five hours away by plane, the Philippines is perhaps the closest tropical destination for the Russian Far East.

DOT Team Europe marketing head Verna Covar-Buensuceso revealed, “Vladavia Air Company has recently opened regular weekly charter flights on board a 150-seater TU-154 aircraft to Manila from Yuzhno-Sakhalinsk, the major gateway in this area. The airline is one of the Russia’s the largest carriers and transports about 700,000 passengers annually in its international and domestic flights. We are making the newly opened schedules a strategic element in marketing the islands,” Buensuceso pointed out.

She further noted that Russian tourists are practically shopaholics. They are the second biggest spenders out of Europe in terms of expenditure in the Philippines. These travelers stay in the country at an average of 21 days.

According to DOT marketing representative in Russia Edward Gregoriev, “In addition to being shoppers, Russians are attracted to nature and particularly drawn to the sun, sand and sea. These tourists also enjoy fine dining, high quality accommodations and friendly service.”

Prior to this landmark promotional outreach, DOT Team Europe’s marketing activities centered on attracting the Moscow outbound travel segment. The team has already established linkages with Russia’s diving community to help sell the country’s water sports and marine adventure destinations.

The Philippine Diving program was recently presented to 50 representatives from the Moscow and Central Region dive clubs. Familiarization tours for these groups and select Russian media were recently conducted to further encourage them to recommend the Philippines to their audiences.

The World Travel and Tourism Council reports that Russia is one of the leading growth markets within the next decade. Local statistics attest to this as visitor arrivals from Russia in 2006 posted a 22.6 percent increase over the 2005 figures. This country, together with the Commonwealth of Independent States, currently ranks as the Philippines’ 6th biggest source of tourists from the European region.

PRESS RELEASE
06 August 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Department of Tourism (DOT) has won over the interest of tourists at the recent 2007 Hong Kong International Travel Expo as it highlighted the islands as the closest and most accessible playground for Hong Kong travelers.

The Philippine pavilion occupied 72 square meters strategically located at the exhibit hall, and carried the adventure and beach holiday theme. A tarsier mascot was a constant crowd pleaser and drew in queries on Bohol attractions and available tour packages. Other bundled tropical holidays to Palawan, Cebu and other major Philippine destinations were also showcased at the four-day event.

Bandang Kawayan gave the audience a sampling of Filipino ingenuity and culture by playing classical and popular songs on various hand-carved bamboo and narra instruments. Band conductor Professor Fred Calabig led the group of 15 young musicians. Goodwill ambassadors Hong Kong actress and singer Elanne Kwong, as well as commercial model and TV idol Law Chung Him, helped raise the excitement by dancing the tinikling.

The International Travel Expo in Hong Kong is considered one of the biggest global tourism fairs in Asia. The Philippines was one of the more than 600 international exhibitors coming from 60 countries and regions. An estimated 10,200 interested travelers and 500 representatives from the travel industry and media visited this year.

DOT Undersecretary for Special Concerns Phineas Alburo led the delegation comprised of DOT Asia Pacific Marketing Head Rica Bueno, members of her team and several representatives from the private sector.

Boracay Regency Beach Resort, Waterfront Hotels and Casinos, El Nido Resort, Pearl of the Pacific, Calypso Diving/Pinjalo Resort, Marco Polo Plaza and Richmonde Hotel presented their top-ranking facilities and accommodations. Meanwhile, representatives from the Philippine Tour Operators Association, Happy Sun Travel and Tours, Polo Air and Planet Holiday conducted tabletop discussions with other travel wholesalers at the expo. Carriers Philippine Airlines and Cebu Pacific also attended.

The uniquely Filipino sights and sounds presented at the expo caught the attention of Hong Kong’s widely circulated newspapers such as the Hong Kong Economic Times, Apple Daily, Sing Tao Daily and Takunpao. Travel Life Magazine, a leading monthly publication among Chinese readers, published a special feature on Boracay in its summer issue.

A total of 37,453 tourists from Hong Kong came to the country from January to April 2007, becoming the 5th leading source of arrivals for this period. The current figure reflects a 14.4 percent increase from the recorded tally in the first four months of 2006.

PRESS RELEASE
25 July 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) has concluded a month-long promotional blitz in Taiwan. Activities included the Taipei International Tourism Festival, activities at the East Mall of ChunghsiaoFuxing MRT Station and the launch of the Philippines Insight Guidebook in the Mandarin language.

According to Tourism Secretary Joseph Ace Durano, “Taiwan is currently our 6th largest source of tourists. It is also a major trading and investment partner. Our marketing activities focus on showing potential tourists that the Philippines is their closest holiday destination. We have the sports, adventure, shopping and relaxation attractions, as well as a uniquely different culture just a couple of hours away.”

The activities were managed by DOT Officer In Charge Ireneo Reyes and Senior Tourism Operations Officer Leo Degario Magsalin, who were hands-on during the DOT’s participation in the Taipei International Tourism Festival held at Taipei County. A 36-square meter booth was constructed for the four-day expo and showcased the country’s major diving and water sports, golf and adventure destinations. Taiwan-based travel wholesaler Philam Tours presented their special Philippine leisure packages to the over 8,000 visitors at the fair. The event featured 150 exhibitors from around the world.

Reyes shared that “The festival further served as the launch pad for the DOT’s English as a Second Language (ESL) program to the Taiwan market. This is a follow up on the success we have with Korean students. The program offers the Philippines as the most enriching and cost-effective way to learn and study the language. The Asian youth, in particular, need not go too far and spend more to immerse themselves in a culturally-diverse, English-speaking country.”

The first batch of Taiwanese students will be arriving within the next few months to learn English at the Cleverlearn English Language Institute (CELI) in Cebu. The study tour includes visits to different historical landmarks and other points of interest across the country.

To sustain the interest gained through the fair, the department embarked on a month-long promotional blitz at the East Mall of ChunghsiaoFuxing MRT Station. A special booth was set up at a strategic location, encouraging shoppers with accumulated receipts of up to NT$ 1,000 to try their luck on winning either a Philippine-handcrafted keepsake jewelry box or one of 10 fully-hosted tropical beach holiday packages.

The 15-member UP Singing Ambassadors gave mall visitors a sampling of Filipino music during their weekend performances, where more prizes were given out during a fun trivia game between sets.

“The travel fair and mall event proved successful. We’ve been receiving calls from our partner travel operators sharing that they’ve been receiving a lot of inquiries about the Philippines,” Magsalin revealed.

The WOW Philippines Shopping Promo included radio and print advertisements in Taiwan’s leading media channels, as well as banners and posters featuring the various destinations and attractions.

While in Taipei, the delegation further launched the Mandarin version of the Philippines Insight Guidebook, the very first comprehensive handbook for Chinese readers. Sourced from the English-language edition developed by Insight Guides and Discovery Channel, the reference contains articles on Philippine culture, history and traditions. It also has handy information on the various attractions of the islands, as well as maps, transportation details and operating hours. Emergency numbers and listings of hotels, restaurants, shops with comparative pricing details are also included.

Secretary Durano declared that, “With this publication, we hope to pique the interest of the Taiwanese tourist. The book provides Chinese readers with essential data about the Philippines. This is part of our effort to create a truly enjoyable experience for our travelers.”

Produced by China Times Publishing, copies of the guide have been distributed to the major bookstores in Taiwan and will be donated to schools, libraries and other institutions.

The DOT team also joined Cebu Pacific in inaugurating the airline’s new Manila-Taipei flight offerings, which was held at the Chang Kai Shek International Airport in Taipei. The air carrier now flies a 179-seater Airbus A320 aircraft to and from Taiwan daily.

PRESS RELEASE
20 July 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) has confirmed the operation of China Southern Airline’s regular charter flight service from Shanghai to Cebu beginning July 27, 2007. The new flight offerings are part of the department’s plans to maximize the growing Chinese outbound travel market.

“Our talks with Shanghai-based travel operators revealed that Cebu is a popular destination outside Metro Manila for Chinese tourists. We look forward to the new opportunities that the flights will create not only for Cebu but also for Bohol and the surrounding provinces,” said DOT Secretary Joseph Ace Durano.

China Southern Airlines will fly a brand new 180-seater plane twice weekly from Shanghai to Cebu. Two more weekly flights will be added after the first three months of operation. China’s largest air carrier in terms of passenger volume, the company increased its Guangzhou-Manila flight service from three to five times weekly early this year

The DOT recently visited the Chinese financial capital to discuss the details of the new service and to finalize agreements with members of consortium of Shanghainese tour operators who expressed interest in promoting the charter.

“Our partnerships with the Shanghai travel wholesalers are crucial in generating and sustaining consumer awareness. Our goal is to have Shanghainese tourists visiting our country for their summer break in July and August, the October autumn holiday and up until the Chinese New Year in February 2008,” explained Undersecretary for Planning and Promotions Eduardo Jarque, Jr.

Among others, the DOT will be working with China’s leading retail agent Spring International Travel and Shanghai Jin Jiang Tours, one of the biggest travel conglomerates in the country for a series of joint promotions such as outdoor and print advertisements, flyers and brochures.

Other companies that intend to provide marketing and advertising support include major Chinese online travel portal and call center C-Trip, Shanghai Airlines Tours, multi-branch retailer CTS Shanghai, and China Hangzhou OTC Travel, which serves the Hangzhou and Nanjing provinces.

China Comfort Travel has announced its plans to have two charter flights to Clark for August. Other agents said that they will be working on expanding their tour offerings to include Kalibo and Laoag.

Jin Yu Air Service, the general sales agent for the Shanghai-Cebu flight service, recently placed destination descriptions of Cebu and Bohol on Yeexing.Com, one of China’s largest travel trade portals where some 15,000 Chinese agencies subscribe.

Additional media mileage was earned when Dragon TV, one of the largest TV networks in China, has also committed to feature the islands in its Shanghai Noon of International Service travel segment in August. The Shanghai Airlines TV group will be producing a feature on Cebu and Bohol, which will be shown in all of the airline’s outbound flights from China.

“The Shanghai Dive Association expressed interest in promoting our water sports attractions. Shanghai currently has eight dive schools catering to a growing number of enthusiasts,” shared Tourism Attaché for Shanghai Gerry Panga.

Panga added that “These activities augment the existing WoW Philippines digital bus stop ads displayed strategically around Pudong, the commercial district of Shanghai. We are also working on having buses wrapped with the WoW Philippines design plying the major road networks in the area.”

A part of the department’s trip to China was the I-Spa Travel Fair held at the Everbright Exhibition Center. The expo, considered one of the major events for the health and wellness industry, involved 200 spa resorts, hotels and other related enterprises from 15 countries. The Philippine booth was brightly lit and had images of the seashore on a calm, summer day. Brochures of the country’s destinations and internationally-acclaimed spa resorts were distributed.

Therapists Charisma Berdin and Catherine Cuesta, of Plantation Bay Resort and Spa in Cebu and Nurture Tropical Spa and Café in Tagaytay respectively, provided a sampling of hilot, or Filipino massage, to visitors.

The Bayanihan National Folk Dance Company helped open the three-day fair and captured the interest of several guests to the country’s culture and music. The group also entertained diners at the Philippine Food Festival held at Lucio Tan’s Eton Hotel in Pudong.

The seven-day Philippine Food Festival introduced the Shanghainese palate to classic Filipino dishes such as adobo, kinilaw, kaldereta, and leche flan. Chefs from the Century Park Hotel in Manila prepared the sumptuous lunch and dinner buffet spreads.

The Eton Hotel was also hosting at the same time an exhibit by Beth Parrocha-Doctolero, prolific Filipina watercolor artist and children’s book illustrator, at the foyer area of the hotel’s coffee shop.

“The Shanghai mission was about capturing the outbound travel market from all angles: from adventure to relaxation attractions, and the sights, sounds and tastes of our islands,” Secretary Durano explained.

The secretary announced that the DOT will be opening a new Shanghai office to accommodate the foreseen increase of outbound travelers from this area. China is currently the 4th top source of visitor arrivals. A total of 49,133 tourists came to the Philippines between January to April 2007, reflecting a 12.9 percent increase over the same period last year.

PRESS RELEASE
18 July 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Department of Tourism Undersecretary for Planning and Promotions Eduardo Jarque, Jr. (left) shakes hands with Pu Li Kai, General Manager of Nanhu International Travel (NIT) after signing a Memorandum of Agreement for joint promotional activities on the Philippines. NIT is one of the largest out-bound tour operators in Guangzhou, managing over a hundred branches in the Guangdong province.

PRESS RELEASE
05 July 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Air travelers to Iloilo, Guimaras, parts of Capiz and Antique are now embarking and departing from the New Iloilo Airport located at Cabatuan, Iloilo approximately 19 kms. northwest of Iloilo City. The new airport sets on a 188 ha. airport complex, it boasts of a 2.5 km. by 45 m wide runway which can accommodate Airbus 330 and 340 and Boeing 747 aircrafts. It has three (3) passenger bridges, two baggage claim conveyors and a 500 seating capacity passenger lounge.

The 8.758 Billion peso complex became operational last June 14 and is considered to be the most modern airport in the country today.

Transportation modes available at the airport include metered taxi (approximately P165-180 one way), coupon taxi at P400. Point to point express vans and jeepneys are also available.

For your reference.

(SGD)EDWIN G. TROMPETA
Regional Director
DOT Region 6

PRESS RELEASE
21 June 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Preparations are underway for this year’s celebration of the Philippine Independence day on June 12, 2007 with the theme “Sama-sama tayo, tungo sa pag-asenso.”

The celebration according to Department of Tourism Secretary Joseph “Ace” Durano was divided into three parts: the Watawat, Kalayaan and the Kabayanihan modules. The first module will be focused on the Flag Day on May 28 at Alapan Historical landmark in Imus Cavite. This module will also cover other supplemental activities meant to highlight the importance of the Philippine flag. There will be a series of flag days every Monday which will start on May 21 to June 30. Streamers, flags, buntings will likewise be put up in all government buildings, schools public parks, malls, hospitals and other institutions.

Kalayaan module emphasizes the high point of the celebration on June 12 which is the Parada ng Kalayaan at the Quirino Grandstand to be participated in by all government agencies. This will also allow other historical places to replicate or do other related activities like the simultaneous flag-raising and wreath-laying rites that will be done in Rizal Park in Luneta, Aguinaldo Shrine in Cavite, Barasoain Church in Malolos, Bulacan, Bonifacio National Monument, in Caloocan City, Pinaglabanan Shrine in San Juan, Cebu City and Davao City.

Part of the Kalayaan module is the Barangay Kalayaan sa Rizal Park. The lagoon area will be transformed into a typical Philippine village where the country’s best products and attractions can be seen. The One town, One Product (OTOP) program of the Department of Trade and Industry (DTI) will be the high point of this village.

Kabayanihan module highlights the birthday of the national hero Dr. Jose Rizal on June 19 and the Founding of the City of manila on June 24 up to June 30. It includes as well the heroism and patriotism of all Filipinos from the early revolts through the revolution against the American colonizers and up to World War II.

To support this module, the Philippine Historical Association will hold a Colloquium on the Proclamation of the Philippine Independence at the Aguinaldo Shrine in Kawit, Cavite.

PRESS RELEASE
23 May 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism will conduct another run on Basic Korean Language Course at the DOT Building, T.M. Kalaw St., Ermita, Manila. Schedule of classes will start from June 25 until September 24, 2007 from 6:00 p.m. to 8:30 p.m. every Monday, Wednesday and Friday

The program aims to provide a basic appreciation of the requirements and culture of Korean tourists. It will equip the participants with the skills in speaking/writing Korean language. This program will also serve as a stepping stone for those who will choose a career in tour guiding wherein language proficiency is a major requirement. Instructors who will handle this language course were imported from Korea.

To qualify, participants must be employed in any DOT accredited tourism oriented establishments and with good moral character. Registration fee is P750.00/participant.

Acceptance of application will be treated on a first-come, first-serve basis. Maximum number of participants is 30 only. Deadline for submission of application form is on June 15, 2007.

Interested applicants may secure an application form in Standards Development Division, Rm. 203 DOT Bldg. or you may download @ www.wowphilippines.com.ph. For inquiries, please call Mutya Aguirre or Haidee Ampatuan on telephone nos. (632) 5257980 / (632) 5361128 / (632) 5238411 local 182 and 176.

PRESS RELEASE
22 May 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Miami USA, 13 March 2007 – Asia’s cruise industry received a boost today when the Association of Southeast Asian Nations (ASEAN) Cruise Working Group launched a new cruise portal www.cruiseasean.com at the annual Seatrade Cruise Shipping Convention in Miami. This move marks the commitment by member ASEAN nations to collaborate more closely to further develop the industry in the region.

Providing vital information on ASEAN cruise destinations, the new portal is but one of the many initiatives that the Working Group has in the pipeline.

“The new cruise portal aims to introduce Asia as a cruise destination to the global cruise industry as well as passengers new to the region. Beside introducing each ASEAN member country and its tourism highlights, busy cruise executives will also be able to access detailed port information online which is useful for planning and developing new cruise products for Asia, “said Mr. Kevin Leong, Chairman of ASEAN Cruise Working Group.

“The ASEAN Cruise Working Group represents the collective will and commitment of the region to move this industry forward. We have articulated a two-year plan which is aimed at strengthening and catalyzing the growth of the region’s cruise industry. Our priorities now are to introduce Asian cruising to the world and ensure that we have the systems in place to welcome our guests.”

Asia currently holds a 5% share of the world’s cruise market. The Asia Pacific region is expected to be the next growth area in the cruise industry, not only through providing new destinations for cruise passengers from the Western markets, but also by being a new source of cruise passengers. In fact, cruise passengers in the Asia Pacific region are projected to grow by more than 40% from 1.07 million in 2005 to 1.5 million by 2010, reaching 2 million in 2015.

With so much untapped potential in these markets which are only just emerging in the cruise industry, the ASEAN Cruise Working Group is working towards providing relevant training for travel agents to equip them with the vital cruise product knowledge.
Beside engaging and building strong working relations with the industry and cruise partners, other areas of co-operation include infrastructure development, marketing and promotion and human resource development.

Several of the joint activities that have been undertaken aim to give the cruise trade a better understanding of the diverse offerings of the region. The brochure ‘Cruising In ASEAN’ has been produced for industry members and aims to promote the region’s diversity and places of interest. Member countries are also collaborating to showcase their respective attractions at various platform such as Seatrade Miami so that Asian cruise destinations are better represented to positively impact the international cruise trade.

PRESS RELEASE
10 April 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The country received a total of 520,256 visitors for the first two months of the year, registering a 5.8 percent gain over the same period last year. February posted a higher growth rate at 11% than January’s 1.4% on account of the upsurge of visitors from China, Hong Kong and Taiwan for the Chinese New Year.

The East Asian region continued to be the primary source of arrivals contributing 49% or 254,396 to the aggregate. Four of the top five markets come from this region: Korea, Japan, China, Taiwan and Hong Kong, with Korea reflecting the highest growth rate at 13.2% and contributing the bulk of arrivals from this area. The English as a Second Language (ESL) program has greatly influenced the growth of this Asian market. This has also encouraged huge investments in ESL learning centers as business ventures between Koreans and Filipinos.

The other top generating country is the United States which contributed 20% to the total. Department of Tourism (DOT) Secretary Joseph H. Durano said that these countries have always figured as primary sources in view of the attractiveness and value-for-money offerings of the islands as well as the warmth and friendliness of people. These have consistently been noted in the passenger exit surveys, not to mention the intensified promotional efforts of DOT and the travel industry on these markets. Improved access and the increase of budget airlines have likewise spawned more volume and frequent travel.

The North American region held up as second biggest source of arrivals with its share of 23% or 117,849 to the total. The bulk of these arrivals or 101,668 come from the United States, securing its place as the country’s second market with a 4.0% increase.

The ASEAN also sustained high traffic accounting for 34,725 guests or up by 17%. Relaxed entry formalities and other collaborative regional marketing initiatives, proximity as well as increased airline frequencies have been strong factors contributing to this area’s continued growth.

Secretary Durano added that the DOT is confident of attaining the 3.1 million arrival target by year-end with the various intensive promotional activities done with the local industry to further stimulate travel from the traditional as well as new markets. The Central Philippines Super Region infrastructure projects to ensure seamless travel within the archipelago and the sustained product development efforts also serve to further improve the country’s competitiveness as a major tourist destination.

PRESS RELEASE
04 April 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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The Department of Tourism (DOT) reports that the hostage drama in Manila yesterday, 28 March 2007 was peacefully resolved.

Jun Ducat, 60 year-old owner of the Musmos Daycare Center, serenely surrendered to the police authorities at 7:00 PM last night after hijacking the Tagaytay-bound bus for a school field trip. The children who were unharmed and seemed to have been unconscious of the situation were happily reunited with their families. The Social Welfare authorities and other organizations are now attending to the care of the students and teachers.

Tourism in the Philippines continues to grow with visitors arrivals in February 2007 posting an increase of 11 percent. Foreign tourists remain safe as they enjoy their holidays and business activities in the various destinations of the country which offer prestine white beaches, best shopping places, unparalleled diving experience, and ultimate adventure.

PRESS RELEASE
29 March 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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After the successful Korean language Course Level I held at the Department of Tourism Training Rm. 202 last January 8 to March 2, 2007, the DOT will conduct the Korean Language Course Level II (Intemediate) from April 16 to July 13, 2007 (120 hours) Mondays, Wednesdays and Fridays from 6:30 to 9:00 pm and another Basic Korean Language Course from April 8 to September 20, 2007 Tuesdays and Thursdays from 6:30 to 9:00pm.

The program aims to further develop and enhance fluency in speaking and writing Korean language. This program will also serve as a stepping stone for those who would like a career in tour guiding where language proficiency is a requirement. Handling the training program are competent instructors from Korea.

To qualify, participants must have the following qualifications:
For Basic Course:
1. Must be proficient in English.
2. Must be currently employed in any DOT accredited tourism oriented establishment.

For intermediate Course:
1. Must have passed the Korean Language Course Level I conducted by the Department of Tourism. For applicants who have taken the Korean Language Course level I in other training institutions, a prescreening is scheduled March 29-30, 2007 from 2:00 pm to 5:00 pm at the DOT Training Room.

Registration fee is P750.00/participant. Maximum number of participants is 30. Acceptance of application will be treated on a first-come, first-served basis. Deadline for submission of application form is on April 12, 2007.

Interested applicants may download application form at the DOT website www. wowphilippines.com.ph or visit Standards Development Division, R. 203, DOT Bldg., T.M. Kalaw St., Ermita, Manila. For inquiries, please call Mutya Aguirre or Mila Manguera on telephone nos. (632) 5257980 / (632) 5361128 / (632) 5238411 local 182 and 176,

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PRESS RELEASE
23 March 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Region XII and ARMM’s pride during the WOW Philippines’ Best of the Regions in Intramuros is the latest showcase in Cotabato City’s 4-Day Cultural Festival featuring the indigenous arts and crafts, cultural extravaganzas, indigenous sports and cuisines of Central Mindanao and the Autonomous Region of Muslim Mindanao.

Dubbed as “Kuyog,” meaning “all together,” the event, which ran for three years in the Walled City of Manila, is now made bigger and more grand as the Department of Tourism brings this festive event back to the region.

To be held in Cotabato City from March 31 to April 3, the activity is expected to attract domestic travelers from within and around the region. South Central Mindanao’s domestic visitor arrivals for 2006 reached over 600,000 while arrival figures for overseas Filipinos hit a 20.59% increase as compared to the previous year’s mark.

A pet project of DOT Regional Director for South Central Mindanao Sohura T. Dimaampao, the festival is a continuing program of the WOW Philippines’ Best of the Regions, originally staged in Intramuros, Manila.

“It is with great pride that we present our first ever grand celebration of culture through this 4-day festival that highlights the best of what Regions XII and ARMM have to offer” said Director Dimaampao. “This has been a long time dream. Started by then Secretary now Senator Richard Gordon in WOW Philippines Intramuros, I am very grateful that Secretary Joseph “Ace” Durano has been equally supportive of this project, especially now that its finally back in the region” she added.

“Kuyog” kicks off on March 31 at the South Seas Mall in Cotabato City with Tourism Secretary Ace Durano, Cotabato City Mayor Datu Muslimin Sema and ARMM Governor Datu Zaldy “Puti” Uy Ampatuan opening the event with the ceremonial beating of the gong. Other guests who will grace the various events are officials of DOT, local and national officials from government line agencies and local chief executives of Regions XII and ARMM.

Cash prizes await lucky winners who will compete in any of the six various competitions, namely: the Regional Food Festival (culinary competition); PAKARADIAN: a tableau cultural showdown; KANDEDELEMAT NU MAGINED: indigenous sports competition; Best Booth award in the Tourism Fair Exhibit; KUYOG street dancing competition; and, HABI: A fashion competition featuring the indigenous weaves of regions XII and ARMM. Nobody will go home empty-handed. As much as 100,000 pesos cash prize is at stake and all participants to the different competitions are sure to go home with consolation prizes.

For more information, call the DOT Region XII office at (064) 421-1110 and (064) 421-7868 or e-mail at dot12@greendot.com.ph.

PRESS RELEASE
13 March 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Refresher Course for Tour Guides The Department of Tourism will conduct a Refresher Course for Tour Guides on March 26-31, 2007. The seminar is designed to update and upgrade the knowledge and skills of previously accredited tour guides who have been inactive in the service for not more than four (4) years. Interested applicants may apply directly at the Standards Development Division, Rm. 203 DOT Bldg., T.M. Kalaw, Ermita Manila. Schedule of interview is tentatively slated on March 19, 2007 at 9:00 am at the DOT Training Room. For further inquiries please call Mutya Aguirre or Editha A. Lota on telephone numbers (632) 5361128 and (632) 5257980.

PRESS RELEASE
13 February 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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Korean Language Course Intermediate Level After the successful Korean Language Course Level I held at the Department of Tourism Training Rm. 202 last January 8 to March 2, 2007. The DOT will conduct the Korean Language Course Level II (Intermediate) from April 16 to June 11, 2007 (120 hours) Mondays thru Fridays from 6:00 p.m. to 9:00 p.m. The program aims to further develop and enhance fluency in speaking/writing Korean language. This program will also serve as a stepping stone for those who will venture a career in tour guiding wherein language proficiency is a requirement. Handling the training are competent instructors from Korea To qualify, participants must have the following qualifications: 1. Must have passed the Korean Language Course Level I conducted by the Department of Tourism or applicants who have taken the Korean Language Course Level I in other training institutions or different instructors, a pre-screening is scheduled on March 29 -30, 2007 from 2:00 pm. to 5:00 pm. at the DOT Training Room. 2. Must be proficient in English 3. Must be employed in any DOT accredited tourism oriented establishment. Registration fee is P500.00/participant. Maximum number of participants is 30 only. Acceptance of application will be treated on a first-come, first-served basis. Deadline for submission of application form is on March 23, 2007 Interested applicants may download application form at the DOT website www.wowphilippines.com.ph or visit Standards Development Division, Rm. 203, DOT Bldg., T.M. Kalaw St., Ermita, Manila. For inquiries, please call Mutya Aguirre or Cristy Garcia on telephone nos. (632) 5257980 / (632) 5361128 / (632) 5238411 local 182 and 176. (Click here to download form)

PRESS RELEASE
06 February 2007

Contact: Office of Tourism Information, Tel. Nos. 525-1805 / 536-0496 Telefax: 525-6538, e-mail: oti@tourism.gov.ph

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